50 Cent, the Grammy-winning rapper and star of high-octane films like “Setup” and “Freelancers,” runs his own promotional channel on Roku.
In partnership with Lionsgate, the free, ad-supported channel will launch on The Roku Channel on December 10. It will feature 50 Cent’s personal favorite movies and TV shows from Lionsgate’s library of more than 20,000 titles, including “The Expendables,” “The Hitman’s Bodyguard,” “Rambo” and a handful of films starring the rapper himself. leading role. The 50 Cent Action Channel will also show episodes of “Power,” the 50 Cent-produced drama series that spawned the Power Universe.
The channel will also connect its programming to 50 Cent’s music, including a heist-themed stunt tied to his landmark album “Get Rich or Die Tryin’,” which features films such as “Empire State,” “Reservoir Dogs” and “Man on a Ledge’. ” – as well as a female-led action stunt based on his album “I Like the Way She Do It,” featuring “Kill Bill: Volume 1” and “Kill Bill: Volume 2,” “The Protégé” and “Hooidraad.”
“Roku’s reach and success in free TV make them the perfect launch partner for 50 Cent Action. My channel, created in partnership with Lionsgate, offers exactly what my audience loves to watch, all in one place. We will be number one in no time,” Curtis “50 Cent” Jackson said in a statement.
Jennifer Vaux, vice president of content acquisition and programming at Roku, added: “We are excited to work with our long-time partner Lionsgate and Curtis ’50 Cent’ Jackson on this innovative channel. 50 is one of the biggest stars in the world with a huge audience and an unparalleled impact in content. Viewers will love this fun, unique way to explore Lionsgate’s great lineup of action shows, as well as behind-the-scenes content from 50 Cent.
50 Cent is represented by IAG, attorney Steve Savva and AKR Public Relations.
Watch the channel’s trailer below.