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NBCUniversal is leaning into video shopping in a new deal with TalkShopLive.
Under the partnership, NBCU and TalkShopLive plan to create shoppable livestreams featuring top talent from the media company’s properties, who will pitch sales of music, books, merchandise and more.
The pact kicks off Thursday, August 22, when both TalkShopLive and NBCU’s E! Online will simulcast a live stream with Paris Hilton for her new album ‘Infinite Icon’. During the livestream, Hilton will discuss the making of the album – and viewers can purchase signed copies of the CD and vinyl versions of ‘Infinite Icon,’ which officially drops on September 6. In addition, signed ex-libris of her best-selling book “Paris: The Memoir” will also be for sale. The livestream begins on August 22 at 8:00 PM Eastern and can be viewed on TalkShop.Live, Eonline.com and E!’s Instagram and Facebook accounts, ParisHilton.com, and Hilton’s Instagram feed and Facebook page.
Hilton has previously produced TalkShopLive livestreams. The multiple phrase said of the upcoming event: “Being first is always iconic! TalkShopLive always provides the best experience for my fans to connect with me and purchase my products in real time. I’m excited to launch my new album ‘Infinite Icon’ with them through their new partnership with NBC and E!”
Founded in 2018 by CEO Bryan Moore and his sister Tina Moore, LA-based TalkShopLive offers a commercial video player distributed across the internet and social media. Sellers can use TalkShopLive to showcase their wares through live shows, displaying product details while chatting with viewers in real time. Customers can purchase the items with one click on the ‘buy’ button.
NBCU’s massive reach, combined with the power and scale of TalkShopLive’s multi-embed point-of-sale technology, is truly a game-changing partnership for how the future of video commerce and bridging the worlds of entertainment and retail looks, by making every moment shoppable,” said Moore. “This partnership is transformative for talent, brands and retailers looking to reach new customers and drive sales.”
TalkShopLive’s roster of talent partners who have launched e-commerce channels with the company include Jennifer Hudson, Paul McCartney, Jennifer Lopez, Garth Brooks, Trisha Yearwood, Dolly Parton, Alicia Keys, the Jonas Brothers, Jamie Foxx, Drew Barrymore, Scottie Pippen, Meghan Trainor, Tim Tebow, Kristin Cavallari, Tim McGraw, Meredith Duxbury, Barbara Camila, Kelsea Ballerini, Haley Kiyoko, Kane Brown and Dude Perfect. Retailers and media companies partnering with TalkShopLive include Walmart, Target, Best Buy, Fred Segal, Mattel and BuzzFeed.