Grace Vera Cruz steps into a regional role as head of regional business strategy
Grab Philippines is pleased to announce a leadership development with Ronald Roda and Grace Vera Cruz taking on expanded responsibilities within the company. Ronald Roda has been appointed Country Head of Grab Philippines. Grace Vera Cruz, who led Grab Philippines for the past four years, has taken on a regional role as head of regional business strategy. This planned succession is part of Grab’s commitment to nurturing talent and demonstrates the depth of Filipino leadership in the organization.
Ronald Roda was most recently Chief Operating Officer of Grab Philippines and led the GrabCar business for over six years. Under his leadership, Grab expanded its reach from 8 cities to over 200 cities in the Philippines since 2018, making Grab’s services accessible to millions more Filipinos. During the pandemic, when the GrabCar business was temporarily closed, Ronald quickly adapted to sustain the business operations and transition to a more reliable and affordable service post-pandemic. In addition, Ronald has played a crucial role in creating more than 72,000 livelihood opportunities in the first half of 2024, bringing the total since 2023 to more than 270,000. This is in line with the company’s commitment to the Philippine government to create 500,000 livelihood opportunities in the coming years. five years.
“I am honored to take on the role of Country Head for Grab Philippines, and I am committed to continuing the great work and building on the strong relationships built under Grace’s leadership,” said Ronald Roda, Country Head, Grab Philippines. “My goal is to continue to make Grab a true partner for growth, providing innovative solutions that benefit Filipinos across the country. Together, we will further improve the quality of life for our consumers and driver partners and strengthen pathways to success for our MSMEs and corporate partners, ensuring that Grab continues to make a vital contribution to the socio-economic development of the Philippines,” Roda added .
Grace Vera Cruz will continue to be based in the Philippines in her regional capacity, to ensure a smooth transition and operational continuity. Her continued presence signifies her continued commitment to supporting the Philippine market and strengthening Grab’s long-standing partnerships.
“I am deeply grateful for the continued support, cooperation, trust and openness of all our partners and stakeholders who have believed in Grab’s success during my tenure,” said Grace Vera Cruz. “Looking back on the commitment I made when I joined Grab, I am proud of the steps we have taken together to drive innovation, improve services and improve the lives of Filipinos. As I transition into my new regional role, I am filled with confidence, optimism and excitement for Grab Philippines and our new country head. Ronald’s dedication and deep knowledge of the industry make him the perfect leader for this next chapter. I encourage everyone to extend the same level of support and trust that you have generously given me as we continue our journey to drive growth and success for Grab and the Filipino community.”
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