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Managing real estate and housing can feel like wading through quicksand. Manually preparing invoices, sending receipts and manually creating financial reports can take up a lot of time and energy.
This often leads to burnout, leaving you unable to concentrate on keeping track of every last penny. That’s where property management software steps in to save the day.
For brokers with large portfolios, the challenges are real:
- Market ups and downs
- Fierce competition
- Juggling with time
- Meeting sky-high customer expectations
- Stay informed about finances
What you need is a tool that does the heavy lifting: automating the boring, repetitive work so you can keep an eye on bigger things. In this article we discuss what makes real estate software so special and how it can be a perfect fit for your company.
Main focus for real estate agents when choosing property management software
When property owners are on the hunt for property management softwarethey are looking for more than just basic features. They want a powerful tool that:
- Track tenant information, manage leases, and send renewal alerts without missing a beat
- Make submitting maintenance requests a breeze
- Keep rent collection and expense tracking on track with no room for error
But that’s not all: good quality real estate software should also come with:
Mobile app
In today’s fast-paced world, real estate agents are constantly on the move. Remote working is no longer a luxury, but a necessity. With tenant demands and market dynamics changing overnight, staying glued to your desk at the office is simply not an option!
This is why think tanks at successful property management companies are incorporating mobile apps into their software. Direct access to your real estate portfolio can significantly improve your workflow. This allows you to handle maintenance requests, track rental payments or update rental agreements, even during a coffee break.
Rex Software takes this need to the next level with its universal mobile app. Whether you’re on-site or in between meetings, you can keep your business running smoothly. Rex Software’s mobile app not only helps you stay informed, it also helps you stay ahead.
Software specifically for the real estate market
When agents use generic software, they often run into problems because these tools are not specifically designed for real estate.
These one-size-fits-all solutions may be suitable for other sectors, but for the real estate sector. Because they often lack features such as property tracking, customer relationship management, and marketing. This can be confusing and inefficient, as agents end up having to juggle several tools to complete basic tasks.
Additionally, generic software often does not work well on mobile devices, which is a major disadvantage for brokers who need to keep in touch with clients. This can lead to missed opportunities and lower productivity.
Unlike these watered down systems, Rex is specifically designed for the real estate industry. It offers specialized tools for property tracking, customer relationship management, and automated marketing. Additionally, the mobile app allows agents to complete tasks on the go.
AI integration for smarter operations
Industries need AI tools because it’s like having a super-powered assistant that keeps you ahead and ready for whatever comes next.
- Smart Ad Copy: Automatically creates property descriptions by pulling details from existing listings, saving time and ensuring accurate marketing.
- Smart Filters: Makes it easy to find properties by letting agents search with simple filters, improving efficiency.
- Smart SMS and Email: Helps agents send personalized messages by understanding context, leading to better customer engagement.
- Data usage: Uses CRM data to provide insights that help with marketing and communications, supporting better decision making.
- Integration and usability: Allows agents to use everyday language for commands, making the AI tools more accessible and user-friendly.
Established and proven in the market
When choosing property management software, agents should look for tools that are reliable and provide good support. Rex Software distinguishes itself by:
Proven track record: Rex Software entered the market in 2010 with just $100,000 in capital and just 15 users. After 7 years of brainstorming, Rex came up with unique features that set him apart. After entering the UK market in 2018, Rex now has 38% users in that region.
Positive reviews: Rex Software has many success stories, such as Spicerhaart. Five years ago, Spicehaart chose us because of their sales CRM. Fast forward to the present, they rely on us for an end-to-end sales, leasing and property management software solution.
AI Integration: Rex Software uses advanced AI features like smart ad copy and smart SMS to automate tasks and improve communications so agents can focus on more important work. It is powered by OpenAI and ensures high-quality results.
Ongoing Support: Rex continually updates its features based on user feedback. Rex has an online voting platform called UserVoice where you can vote for your favorites and add suggestions.
Comparison of leading property management software solutions
When agents search for property management software, they are looking for a tool that can streamline their workflow, eliminate the hassle and provide true peace of mind. Let’s make a quick comparison.
Rex software
Best for: Real estate professionals looking for advanced AI-powered marketing and CRM integration.
Features: Real estate listing management, CRM, automated email marketing, AI generated content, task management, mobile app.
Pricing: Scales with the size of the desk. Customers need to have one-on-one conversations about their industry-specific designs to know the estimated price.
Support: Strong customer support and training. Has online voting services to know customer preferences.
Bouwium
Best for: Larger agencies that manage multiple properties, especially agencies that need robust financial management tools.
Features: Tenant and lease tracking, online payments, maintenance management, accounting.
Pricing: Starts at $450/month, more suitable for larger operations.
Support: Extensive support with live chat and knowledge base.
Door loop
Ideal for: smaller agencies or individual landlords looking for ease of use at a lower cost.
Features: Tools for tenant tracking, rent collection, maintenance and reporting.
Pricing: Starts at $59/month, affordable for smaller setups.
Support: Positive customer service feedback.
RentRedi
Best for: Individual landlords or small property managers who need simple automation tools.
Features: Rent collection, tenant screening, property listings, e-signatures, repair tracking.
Pricing: Very affordable at $12/month.
Support: Solid support across channels.
Conclusion
Good quality property management software should stand out with AI integration, scalability, and strong marketing tools. Understanding the customer’s vision requires them to build solutions tailored to your industry.
While Rex offers a wide range of business features, brokers are recommended to explore their options and choose what works best for them.