The company has chosen the beauty queen to promote the Skechers Hands Free Slip-ins and the brand’s winning comfort technologies
Thanks to Skechers, Pia Wurtzbach steps into the spotlight in complete comfort. The global lifestyle and performance brand known for its on-trend styles and coveted innovations announced that Ms. Wurtzbach has joined The Comfort Technology Company® as the first Ambassador for the Philippines. The beauty queen, model, actress and fitness enthusiast will promote Skechers’ diverse range of footwear, including styles featuring the popular Skechers Hands Free Slip-ins technology.
“Skechers is the brand I trust when it comes to dedication to comfort without compromising style,” begins Pia Wurtzbach. “With the profession I have, it is important for me to have shoes I can trust, and a brand that has everything I need for the type of activities I do. Whether it’s a busy day at Fashion Week or a morning on my slow days running in the park, I always find myself reaching for the right Skechers pair. I am extremely honored and excited to join the Skechers team, and I can’t wait to share my journey with them.”
“Skechers has placed particular importance and investment in the Philippines, and as we continue to build our business in the market, we felt the time was right to have a Filipino who embodies both the country and the culture of the brand. We found that with Pia Wurtzbach,” said Suzette Pasustento, country manager of Skechers Philippines. “Pia’s influence across many areas, along with her commitment to an active lifestyle, aligns with the diverse ethos of our brand. We look forward to working with Pia to inspire others to take that first step with Skechers and realize their full potential.”
An elegant modern fashion icon, Ms. Wurtzbach has amassed a strong fan base locally and internationally and shines with her impressive achievements. A finisher of the 2022 New York City Marathon and a regular at global fashion weeks, she embodies the perfect blend of style and fitness. The ambassadorship is an ideal match, combining Ms. Wurtzbach’s effortlessly chic personality with Skechers’ popular designs that suit both trend-conscious individuals and active enthusiasts.
Ms. Wurtzbach joins a team of global Skechers ambassadors – from music icon Snoop Dogg, lifestyle legend Martha Stewart, America has talent host Howie Mandel, and TV and fitness personalities Amanda Kloots and Brooke Burke to former professional athletes such as Sugar Ray Leonard. The list of elite professionals around the world competing in Skechers shoes includes basketball players Julius Randle and Terance Mann, both of whom recently toured the Philippines, as well as Joel Embiid and Rickea Jackson; golfers Matt Fitzpatrick and Brooke Henderson; footballers Harry Kane, Mohammed Kudus and Oleksandr Zinchenko; baseball players Clayton Kershaw, Aaron Nola, Chris Taylor and Brendan Donovan; and pickleball pros Tyson McGuffin and Catherine Parenteau.
Skechers offers its complete range of footwear in Skechers stores, as well as in department stores and shoe retailers around the world.
About Skechers USA Philippines, Inc. and Skechers USA, Inc.
Skechers USA Philippines, Inc. is a subsidiary of Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California. Skechers designs, develops and sells a wide range of lifestyle and performance shoes, apparel and accessories for men, women and children. The company’s collections are available in 180 countries and territories through department and specialty stores, and directly to consumers through skechers.com and approximately 5,200 Skechers stores. Skechers, a Fortune 500® company, manages its international operations through a network of wholly owned subsidiaries, joint venture partners and distributors. For more information please visit about.skechers.com and follow us further Facebook, InstagramAnd YouTube.
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