Sandra Sándor drew much of the inspiration for Nanushka’s fall 2025 collection from a holiday in Ibiza. “I appreciated the nature around me. I was really slowing down,” she said. “It was quite special. I was in an alert state of mind and I felt that it would be so wonderful to take this feeling home with me: is it possible to still be in the middle of the urban chaos?
Nanushka’s sacrifice is the flower that, against all odds, grows through a crack in the concrete. Aptly named ‘Stop to Smell the Roses’, it is sprinkled with bright colors and organic shapes and filled with utilitarianism and office-inspired pieces. The most surprising addition is the rose motif – spread across silk twill and adorned on the elbow patches of an intarsia knit sweater – which Sándor admits she was initially hesitant to add. “Rose is a quite literal symbol. It’s not really a Nanushka way to take this literally,” she said.
Sándor turned to her Hungarian heritage when she came across a vintage stamp with a rose. “Obviously I didn’t want to fill the entire collection with roses, but I did want some space in front of them, to symbolize this whole feeling,” she said. Elsewhere, she telegraphed that emotion through subtler approaches, as with the laser-cut shirt dress whose cutouts resemble the edges of a postage stamp, or the abstract beaded floral brooch she attached to heavier wool jackets.
While Sándor’s house codes (Hungarian Kopjafa symbols, signature vegan leather, rounded sleeves and neutral colors) are all present, the pre-fall 2025 period is a reminder to pause and smell the roses. Or, as they say, go touch some grass.