For the first time, 2025 will, according to a new report, exceed the commercial broadcaster of Streamers the commercial broadcaster in the global content expenditure.
New figures released by Ampere analysis predicting that the global content of the content this year will reach $ 248 billion, an increase of 0.4% on an annual basis (after an increase of 2% driven in 2014 by advertisements to the American elections , the Olympic Summer Games and the resolution of 2023’s Hollywood Strikes).
Of that figure, Ampere claims that streaming services will spend $ 95 billion in content this year, a 39% share, while commercial broadcasters will include 37%. The rest of the expenditure will be made by public broadcasters (9%), theatrical studios (8%) and PAY TV (7%).
According to Ampere, the American commercial broadcaster withdraws their investment in content after a year of one -off events, a decrease that reflects a wider trend that has been seen in the last five years because they are confronted. That said, outside the US continue to show commercial broadcasters resilience and retain their content investment in 2025.
“Published in 2024 was in line with the expectations of Ampere. The recovery helped by the American elections, the Olympic summer games and the end of the Hollywood strikes met the limitations of macro -economic challenges and continuous focus on profitability of large streamers, ”said Peter Ingram, research manager at Ampere Analysis.
“In 2025, expenditure by VOD Services will increase by 6%, making these companies the most important contributors to the content landscape, so that commercial broadcasters surpassed for the first time. The continuous growth of VOD spending, combined with the more careful prospects of linear broadcasters, emphasizes the shifting role of traditional television, since the demand for viewer focuses on digital platforms and streaming. “