The study was published in the journal Science Advances
New Delhi:
Stories created using ChatGPT are more creative and captivate their audiences with more plot twists, compared to those from writers who don’t use the tool, research shows.
However, researchers also found that diversity in stories from writers using generative artificial intelligence (GenAI) suffered, increasing the risk of “collective novelty.”
GenAI can create content (text, image, audio or video) and is based on large language models, which are trained on enormous amounts of text data and can therefore process, interpret and respond to requests in the natural language that humans use. use to communicate.
The authors of the study, published in the journal Science Advances, found that writers who were naturally more creative benefited least from the ideas generated by ChatGPT, while those who were less creative became more creative because of ideas suggested by the GenAI model.
Therefore, AI has effectively equalized the creativity of all writers, the team of researchers said.
“While these results indicate an increase in individual creativity, there is a risk that collective novelty is lost. If the publishing industry were to embrace more generative, AI-inspired stories, our findings suggest that the stories would become less unique and more similar overall. each other,” says study author Anil Doshi, assistant professor at University College London’s School of Management, UK.
For the study, 300 participants were tasked with writing an eight-sentence short story (a ‘micro-story’) for a target audience of young adults, 600 of whom were recruited to review the writers’ work.
The writers were divided into three groups. The first received no help from AI, while the second was allowed to adopt one idea, along with the first three sentences of the story, created by ChatGPT for inspiration. The third group was allowed to choose from up to five AI-created story ideas.
The authors found that the work of writers who used the AI’s help was more than 8-9 percent newer, compared to that of writers who did not rely on the AI. In addition to novelty, the micro-stories were judged on ‘usability’: were they compelling enough for the audience, and could they be developed and possibly published?
The team also found that the less creative writers “became” this more, with AI making their stories newer by 10.7 percent and more useful by 11.5 percent, compared to the stories of writers who didn’t use AI’s help.
The AI made the work of less creative writers up to 26.6 percent better, 22.6 percent more fun and 15.2 percent less boring, the authors found.
The writers’ inherent creativity was measured using a psychological test: Divergent Association Task (DAT).
It is known that divergent thinking, in which a person can spontaneously come up with multiple solutions to a problem, is important for creativity.
Furthermore, the authors found that among the writers who used GenAI’s ideas, the stories they produced were 10.7 percent more similar to each other, compared to the writers who did not use AI.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)