Amazon continues to expand commercial inventory on its Prime Video streaming service, unveiling new plans to make ads available on the platform in Brazil, India, Japan, the Netherlands and New Zealand by 2025.
The company unveiled its plans on Tuesday at an industry conference organized by the company. Prime Video ads are already available in Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, the UK and the US. All regions also offer customers the choice of an ad-free option, usually for an additional fee.
“We’re excited to offer more brands, in more countries, the opportunity to connect with Prime Video audiences in 2025, alongside award-winning series and films, fan favorite titles and live sports,” said Alan Moss, Vice President president of Global Ad sales at Amazon Ads, in a prepared statement. “Since introducing Prime Video ads earlier this year, we’ve been able to help brands and advertisers achieve business results across the funnel through the differentiated value we deliver through our premium content, reach, first-party signals and innovative ad technology. ”
The announcement signals the growing importance of global ad sales for standalone streamers such as Amazon and Netflix. Both streamers have begun selling commercials in the past two years to offset the costs of content production, and need global reach to garner a larger potential pool of consumer impressions needed to attract major advertisers like Procter & Gamble , Unilever or General Motors. , among others. Major advertisers desire programming that can attract a large, simultaneous audience, allowing them to pitch a product or service to many consumers at once.