Following the spring of 2025, who saw her exploring her various parts of herself, Ashley Williams was the idea of Girlhood this season. “I feel that I am in this room where I look back and stick to something; don’t know how to get out,” she explained in a preview. Now in her thirty, the designer struggles with the question if she wants to have children. “It brings out so much: I am an adult, but there are still parts of me who don’t feel that I graduated,” she went on.
It is therefore logical that autumn 2025 saw the return of the girlish-kabyish, self-pieces from last season, from manga-inspired prints on hoodies and jogging trees (similar to those seen on baby outskirts) to AI-generated cats on skirts and shrunken T-pieces. By continuing the theme, a statement dress was overloaded with colorful beads that were coming during a trip to Seoul, next to sailor dresses and pleated skirts in a series of ice cream coupes pastels.
The lookbook, styled by friend and designer-artist Claire Barrow, reflects the kitsch feeling of the collection, whereby the models anonymous are granted by the hair that covers their faces and dolls. Sometimes it runs in the territory of the “Bad Taste” (see the heart -shaped corrugated bags inspired by toilet roll covers), but that is a concept that actively embraces Williams. “I am always attracted to bad taste,” she explained. “If things are out of fashion, I find that interesting.”
After more than a decade in the fashion industry, Williams has been around for long enough to experience that cycle from first -hand. While designers usually reach a stage in which they feel the need to grow up, it is refreshing to still see Williams marching at the rhythm of her own drum. “I actually feel that the last few collections of my entire career are those I feel that I am the most sincere; I have tailored to what [feels] The most authentic, “she thought.