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As you probably know, smartphones are expensive.
That’s especially true for flagship phones, but even budget and mid-range phones represent a significant investment. You either have to come up with the money to buy it outright (and then pay for a SIM deal), or you have to sign up for a long and often expensive contract.
With that in mind, it’s no surprise that you’re looking for a good deal on your next smartphone. And if you’re based in the UK or US, you’ve come to the right place.
We have fully tested all the devices below and can recommend them, even at full price. But the deals below often ensure that they get a lot of bang for their buck.
It’s worth noting that these deals are accurate at the time of writing, but are subject to change. Consider a refurbished phone deal for a guaranteed big discount.
Best smartphone deals in Britain
The Pixel 8 Pro has reached its lowest price ever
1
From: Amazon
Was: £999
Now:
£604.99
(£394.01 discount)
The Pixel 9 Pro is just around the corner, but last year’s excellent flagship remains a great phone and will continue to receive updates for another six years. It’s the lowest price ever at Amazon.
If you want, you can also get £200 off the Pixel 8.
The best flip phone of 2023 now offers incredible value for money
2
From: Amazon
Was: £1,049.99
Now:
£649.99
(£400 discount)
The Motorola Razr 40 Ultra (also known as Razr+ 2023) now has a successor in the Razr 50 Ultra, but that means significant discounts on the older model, including a 38% discount at Amazon.
Samsung’s Galaxy A15 now offers incredible value for money
3
From: Amazon
Was: £169
Now:
£105
(£64 off)
The 4G model of the latest Galaxy A15 was already good value at a starting price of £169, but this discount takes things to the next level.
Get £80 off the Pixel 8a now
4
From: Amazon
Was: £499
Now:
£419
(£80 off)
The Pixel 8a was only released in May, but Amazon is already offering £80 savings on both the 128GB and 256GB models.
Get €100 off the best iPhone for most people
5
From: Amazon
Was: £999
Now:
£899
(£100 off)
The iPhone 15 Pro is an excellent device that meets all the requirements for most people. And with a €100 discount it is even cheaper.
Save £150 on the Nothing Phone (2)
6
From: Amazon
Was: £629
Now:
£479
(£150 off)
Now that the Nothing Phone (3) has been confirmed to be delayed until 2025, you can buy this discounted Phone (2) safe in the knowledge that it will be the newest device in the series for a while.
Get £300 off the best foldable book style book you can buy
7
From: OnePlus
Was: £1,599
Now:
£1,249
(£350 discount)
OnePlus’ first foldable phone only launched late last year, but the company is already offering a significant discount of £350. At this price, it’s definitely worth considering.
Best smartphone deals in the US
Get a free $300 gift card with the new Galaxy Z Fold 6
1
From: Amazon
Was: $1,899
Now:
$1,899
(free $300 gift card)
Amazon is offering an excellent deal on the new book-style foldable phone, with a $300 gift card included at no extra cost.
Get the Pixel 8 Pro for the lowest price ever
2
From: Amazon
Was: $999
Now:
$699
($300 discount)
The Pixel 8 Pro has the lowest price ever at Amazon. If you’re in the market for a new smartphone and don’t want to pay full price for the new Pixel 9 Pro, this is the device to buy.
Motorola Razr (2023) to the lowest price ever
3
From: Amazon
Was: $699.99
Now:
$399.99
($300 discount)
Last year’s Razr was already excellent value at its launch price of $699.99, but this $300 discount takes things to the next level. However, it’s worth noting that a successor has now been launched.
Save over $50 on the new Galaxy A35 now
4
From: Amazon
Was: $399.99
Now:
$346.55
($53.44 off)
The Galaxy A35 was only launched in April, but you can already save 13% on the cost of this impressive mid-range phone at Amazon.
Save $100 on the latest Pixel 8a now
5
From: Amazon
Was: $499
Now:
$399
($100 off)
The Pixel 8a only launched in May, but you can already save 20% on the total price at Amazon.
Get over 27% off one of the best budget phones around
6
From: Amazon
Was: $199
Now:
$145
($54 off)
The Galaxy A15 5G offers everything most people need in a smartphone, and with this discount it offers incredible value.
Where to find the best deals on smartphones
The simple answer is that the best places to buy phones are usually the same places where you buy most of your technology: electronics stores and department stores. You can also contact carriers and networks, not to mention go directly to manufacturers’ websites. Here are some ideas to get you started:
British stores
American stores
Which phone should I buy?
Which phone is best? The answer lies in how you use your phone, your budget and what you want to get out of your phone. Tech Advisor has a number of buying guides to help you decide what’s next. Below we’ve outlined some of the key points and what you can expect from each buying guide.
Find the best phone for you
If you’re looking for deals on the best smartphone on the market, there are a few things you may need to consider. First, should you buy an iPhone or an Android? Should you buy an unlocked subscription or a paid monthly subscription? And also: how do you choose the right SIM card?
Of course, the best phones on the market often also have premium prices. Samsung’s Galaxy S phones and Apple’s iPhones may seem like the best choice, but if you’re on a budget, there are also plenty of other powerful options available for less than premium prices.
Some of the most impressive phones on the market today – like the Xiaomi 14 Ultra, OnePlus 12 and Honor Magic 6 Pro – are all from Chinese brands.
Chinese phones can be powerful, often with dual SIM support, and usually at competitive prices. On the other hand, some products may be difficult to return if there are problems and you may have to pay import duties depending on where you get them from.
However, not all of them are available worldwide, with more options in Europe than in North America.
Buy a second-hand iPhone
Buying a second-hand or refurbished phone is another way to score big, often on premium handsets like the iPhone. Our colleagues at Macworld have put together their own guide to the best way to buy a used iPhone.
Also see our guide to the best refurbished phone deals.
Best Dual SIM Phones
Our review of the best dual-SIM phones goes through what you should look for before purchasing such a device; such as which SIM cards are supported and whether both SIM cards are 4G and/or 5G compatible.
We also explain the difference between dual-standby and dual-active SIM support. This affects whether you can actively receive calls from both SIM cards at the same time.
Best basic phones
If you’re looking for a phone that can do the basics (minimum calling, texting and surfing), you can find several phones for under £50, with cheap monthly rates too.
In our guide to the best basic phones, we explain what you can expect in terms of specs, storage, audio and camera quality from a smartphone or feature phone.
What phone deals are available?
Retailers often have deals on tons of handsets, so keep your eyes peeled, not to mention that Amazon sells SIM-free phones at very attractive prices from time to time.
Samsung discounts
Samsung is currently offering a trade-in program that can get you hundreds off the company’s latest and greatest smartphones (depending on the value of the device you’re trading in). Get Samsung’s trade-in offers.
iPhone discounts
Although Apple itself does not often offer discounts, like Samsung, it does offer them its own trade-in program. If you have an older iPhone, you can transfer its value to a new iPhone, with Apple currently offering hundreds of discounts depending on your phone.
Android discounts
Many retailers are also making significant savings on budget and mid-range handsets from the likes of Motorola, OnePlus, Nothing and more.
If you want to buy a phone outright rather than on contract, Amazon has some of the biggest bargains, but make sure you check the specs carefully: Third-party sellers sometimes use Amazon to move international stocks, which can vary slightly from what you’ll find in would find the shops.
If you find yourself missing out on Amazon’s Lightning deals, which are only valid for a few hours and offer limited inventory, we recommend signing up for Amazon’s 30-day free trial of Prime, which will give you access to deals 30 minutes before everyone else.
Plus, with the Prime trial you get free next-day delivery, as well as access to the Prime Video streaming service and much more.