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Like one of the originals Real Housewives, Bethenny Frankel knows a thing or two about impeccable style. So it’s notable that she collaborated with clean beauty brand Subtl. If you are unknown, Subtle championed stackable makeup—or individual beauty products like a mirror, concealer, and blush that literally click together to create a pile of everyday makeup—keeping your entire look organized and easy to carry.
According to the brand, an eyebrow pencil is one of their most requested items, and voila – now it is reality. Subtl debuted its first eyebrow pencil and fans are already excited, including Frankel. In one Instagram postFrankel’s make-up artist applies the new eyebrow enhancer and Frankel says, “WHAT? Fluff, fill, freeze. You know, I love a one-stop shop, and this Brow BFF is great! This is why shoppers can’t stop talking about the new launch.
Get the 3-in-1 eyebrow BFF for $26 at Subtl Beauty!
The three-in-one eyebrow enhancer contains a pencil and spoolie for fluffing, but it’s the hidden secret that has shoppers obsessed. The secret is the clear brow gel that makes every application flawless by “freezing” the brows in place. Simply loosen the brows with the brush (also called a spoolie), fill them in with the pencil, apply the gel to freeze them in place and you’re good to go!
The pencil is available in five shades, including black, dark brown, medium brown, taupe and maroon. We all know that eyebrows define the face, and accentuating them is a must for fresh, modern makeup looks.
Although Brow BFF only disappeared from the collection a week ago, the first reviews are pouring in and shoppers are adding photos to their rave reviews. One happy shopper says: “I’m someone who has very patchy eyebrows, and a lot of products look fake or obvious. Not this! Smooth, pigmented application and multifunctional! As with everything the brand does!”
The rest of Subtl Beauty’s makeup line is a complete look that you can combine, including concealer, blush and eye shadow. We especially love the jojoba seed oil-infused lip and cheek color, a monochromatic look that goes from day to night. Customize a stack with your favorite shades, or purchase one of the ready-made stacks of curated colors. The stackable pods are packed with pigment-rich, universally flattering shades to throw in a bag and call it good. Did we mention that the pods are refillable? The line was created with the intention of never leaving a beauty product behind when packing – genius!
The three-in-one Brow BFF is the latest launch, but the brand has been amassing fans since its inception in 2019. Apply a little before you catch the final season of RHONY!
Get the 3-in-1 eyebrow BFF for $26 at Subtl Beauty!