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Hailing from Cincinnati, Ohio, Greg Wasz is a dynamic professional who combines a thriving career in sales with his passion for video creation and storytelling.
After earning his degree in communications from Ohio University and interning on The Late Show with David Letterman, Greg carved out a successful path in sales, driven by his natural ability to connect with people and build meaningful relationships . Outside of his career, he expresses his creativity at Greg Wasz Productions, where he documents family moments and creates videos that preserve memories for years to come. With his wife Jenna and their three children at the center of his world, Greg has mastered the art of integrating work, creativity and family life into a fulfilling journey.
In this interview, Greg reflects on the lessons he’s learned from his unique blend of personal and professional experiences, and offers insight into his perspective on creativity, connection, and living a meaningful life.
What does creativity mean to you and how do you integrate it into your daily life?
For me, creativity is about seeing the world differently and finding unique ways to express that perspective. It’s not just about making videos or writing scripts, it’s a mindset. In my career, creativity plays a role when I devise a sales strategy or brainstorm solutions for a customer. It’s about connecting the dots in ways others might not see and delivering something meaningful and unexpected.
In my personal life, creativity thrives in my video projects. Whether I’m editing footage from a family outing or documenting everyday moments, I’m always looking for ways to tell a story that captures the heart of the experience. Creativity is not something I turn on or off; it’s woven into everything I do, from the way I parent to the way I approach challenges at work.
How has storytelling shaped your approach to both your work and family life?
Storytelling is at the core of everything I do. Sales is about more than just presenting a product or service; it’s about showing people how it fits into their lives, how it solves a problem, or how it makes things better. People connect much more with stories than with facts and figures. That’s why I always focus on building a story that resonates with my customers.
At home, storytelling is how we preserve memories and create a sense of connection. When I take videos of our family, I’m not just capturing events; I create a story that my children can look back on and see who we were as a family. It’s about reminding them of our shared experiences, the love we have for each other and the little moments that make life special.
What has been the most rewarding part of documenting your family’s life through video?
The most rewarding part is that these videos have become a treasure trove of memories for my family. My kids love watching themselves grow up on screen, and it’s incredible to see their faces light up as they relive those moments. It’s not just about the big milestones like birthdays or holidays, it’s about the everyday laughter, the impromptu dance parties and the quiet moments of connection.
These videos are also a gift for the future. One day, when my children are grown, they will have these videos to remind them of where they came from, who we were as a family, and how much they were loved. It’s a way to preserve our story, and that’s truly invaluable.
How do you stay motivated when you’re trying to balance a busy career, a creative passion and family life?
Motivation comes from understanding my “why.” Everything I do – whether it’s working hard in my career, staying up late to edit a video, or making time for my family – is rooted in my love for my family and my desire to create a meaningful life .
Sure, there are days when it feels overwhelming, but I remind myself of the bigger picture. My work allows me to provide for my family, my creativity keeps me inspired and my family is the reason I do it all. Being organized and purposeful with my time also helps. I make it a point to make time for each priority, and I don’t let distractions take away from what’s most important.
What’s a lesson you’ve learned about connection through your work in sales and your creative projects?
The biggest lesson I’ve learned is that connection is about authenticity. In sales, people want to feel heard and understood; they don’t just buy a product; they buy trust. The same goes for creativity. A video resonates with people if it is real and authentic, if it shows life as it really is, imperfections and all.
Whether I’m meeting with a client or editing a family video, my focus is always on staying true to the story I’m trying to tell. Authenticity builds trust, promotes connection and ultimately creates something meaningful.
What advice would you give to someone who feels like they don’t have time for their creative passions?
Start small and make it a priority, even if it’s just 15 minutes a day. Creativity doesn’t have to be such a grand, time-consuming project. For me it started with recording little videos of my children or writing down ideas for videos. Over time, those small efforts added up, and now it’s a natural part of my routine.
The key is to view creativity as a gift to yourself, and not as an obligation. It is your time to relax, recharge and express yourself. Even during the busiest times of life, making some time for something you’re passionate about can make a big difference in your overall happiness.
What’s next for you, creatively or professionally?
Creatively, I want to continue to push the boundaries of what I can do with Greg Wasz Productions. Whether it’s exploring new storytelling techniques, experimenting with editing styles, or diving deeper into travel vlogs, I’m always looking for ways to grow.
Professionally, my focus is on continuing to build strong relationships with my clients and finding innovative ways to create value for them. I also hope to explore how my creative skills can complement my work in sales, whether that be through video presentations or story-based strategies.
Ultimately, my goal is to continue learning, growing and creating. Whether it’s through my career, my videos, or my time with my family, I want everything I do to reflect the values that matter most to me.