The Gerald R. Ford Amphitheater in Vail never called itself the Ford Amphitheater, but the shortened handle stuck anyway.
It’s never been an issue until this summer, when a new location in Colorado Springs sold its naming rights to the Ford Motor Company, and the Colorado Springs location chose that name.
Some concertgoers predicted this would be a problem. On Instagram, one user predicted in a post announcing the venue’s new name that there would be “a lot of (dismayed) people buying tickets to the wrong venue.”
Dave Dressman, the events director for the Gerald R. Ford Amphitheater, said that prediction did indeed come true recently when concertgoers showed up in Vail to see The Beach Boys with tickets to the Colorado Springs venue. The Beach Boys played the Gerald R. Ford Amphitheater on August 15 and the Ford Amphitheater on August 16.
Read the full story with our partner, Vail Daily.
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