Cincinnati a study of 84.51 °, a subsidiary of the Cincinnati-based The Kroger Co., revealed that 83% of the respondents said they were aware of the prohibition of the American food and drug administration on the synthetic dye of Red No. 3 in foods and drinks.
The FDA in the January 16 number of the Federal register It was ruling that foods and drinks no longer contain red 3, with effect from January 15, 2027. The online survey took place from January 23-26.
“It shows you how fast information is traveling now, especially on social media,” said Nathan Lowry, director of consumer research for 84.51 °. “Shoppers pay more attention, read labels, look at what is going on.”
Awareness of the prohibition was consistent about age and income levels.
“That was one of the things I was a bit surprised,” Lowry said. “We usually see, when it comes to ingredients, sometimes differ per age or in income. This (research) was relatively comparable with regard to age and income. “
When demand for purchasing habits, 47% indicated that they would avoid extreme or most likely to buy products that contain red no. 3. The survey also asked for Candy from Valentine’s Day, where 48% said they would not change their candy choices and 25% say they would switch to different products that do not contain red no. 3.
The FDA, when announcing the ban, noted the Delaney clause in the change of color additives in the FD & C ACT forbids the authorization of a food additive or a color additive if it has been found that the cancer induces in people or animals. Two studies found cancer in male rats of laboratory that was exposed to high levels of red no. 3.
The research among 150 consumers in Kroger’s trade area was conducted via a platform called 84.51 ° in-querys that uses “behavioral-oriented” sampling, Lowry said.
“For us this means that these are people we know they shop in stores,” he said. “We know they are real people. We usually feel at ease with that 150 number. They are all high -quality respondents. ‘