DigiPlus Interactive, together with world-leading branding specialist Landor, scooped four awards at the Transform Awards Asia 2024, held in Singapore on November 18.
DigiPlus took home Silver for ‘Best Brand Evolution (Corporate)’, Silver for ‘Best Use of Visual Property’, Bronze for ‘Best Use of Typography’ and Bronze for ‘Best Brand Development Project Reflecting a Change of Mission and Values. or positioning.’
The awards underline the impact of DigiPlus’ strategic rebrand and also provided the perfect stage to showcase its incredible journey from traditional leisure and resort activities to its current position as a digital entertainment powerhouse. This transformation embodies the spirit of the slogan: “Multiply the Fun.” By embracing technology and innovation, DigiPlus has redefined its offerings and delivered exceptional entertainment experiences across its flagship platforms, including BingoPlus, ArenaPlus, GameZone and its modernized line of traditional Philippine carnival games.
“The DigiPlus rebrand was more than just a visual overhaul – it was a strategic transformation of who we are and where we are going,” said Celeste Jovenir, vice president for Investor Relations, Corporate Communications and Sustainability. “From redefining our mission and values to modernizing our visual identity, every aspect of our rebrand is designed to reflect our evolution as a technology-forward company. Winning the Transform Awards Asia is a defining moment for us as it recognizes the tremendous efforts and investments we have put into this journey.”
Organized by Transform magazinethe Transform Awards Asia is a prestigious annual event celebrating excellence in rebranding and brand strategy in the Asia Pacific region.
Winning the awards underlines DigiPlus’ unique achievement as one of the few Philippine companies to receive such recognition at the global level.
This recognition comes at a crucial time for DigiPlus as it continues to scale its business as a dynamic, forward-looking digital entertainment company.
The new brand identity, developed in collaboration with Landor, reflects DigiPlus’ core values: honesty, transparency, integrity, innovation, teamwork and responsibility. It also heralds the company’s ambition to be a leader in digital entertainment while staying true to its Filipino roots.
DigiPlus’ transformation included a visual identity redesign to resonate with a tech-savvy, modern audience.
The brand’s vibrant colors, attractive typography and streamlined design reflect the dynamism and inclusivity of the offering.
This thoughtful integration of visual elements contributed to the company’s recognition at the Transform Awards Asia.
With these wins, DigiPlus reaffirms its commitment to increasing fun and meeting the changing demands of players in a fast-paced digital landscape.
About DigiPlus Interactive Corp.
DigiPlus Interactive Corp. was a pioneer of digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates PeryaGame, Tongits+ and GameZone, with more to come. For more information, visit www.digiplus.com.ph.
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