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Donatella VersaceThe visionary behind the daring and glamorous aesthetics of Versace has officially declined as creative director after almost three decades. Her departure means the end of an era for the iconic Italian fashion house, which she transformed into a symbol of strength, sensuality and excess. However, Donatella does not completely leave the brand – it will turn into a new role as a chief Brand Ambassador, so that her influence and inheritance continue to form the identity of Versace.
Her departure comes at a time of important industrial shifts, including growing speculation on the potential sale of Versace, which is currently owned by Capri Holdings. While Donatella is turning into her new role, the brand will start a new creative chapter with the appointment of Dario VitaleThe former design and image director of Miu Miu, as his new creative director. The leadership of Vitale indicates a new direction for the Italian fashion empire, which increases anticipation about how he reinterpret Versace for a new era.
Donatella Versace
Donatella Versace will take on the role of Chief Brand Ambassador. In her new role, Mrs. Versace will devote herself to the support of the philanthropic and charity efforts of Versace and will argue for the brand worldwide.
Portrait of Mert Helas & Marcus Piggott pic.twitter.com/u1t9vsjpz5
– Versace (@Versace) March 13, 2025
Since taking over the tragic murder of her brother, Gianni VersaceIn 1997 Donatella Versace was the heart and soul of the brand. Initially, she was in the role out of necessity and evolved into a visionary creative power, which formed Versace’s bold, glamorous aesthetics and ensured that its continuous relevance in an ever-changing fashion landscape.
Her designs have dominated red carpets, runways and pop culture history. Of the legendary green dress worn by Jennifer Lopez During the 2000 Grammy Awards – who led famous to create Google images – to groundbreaking runway moments with super models and celebrities, Donatella cemented the place of Versace at the intersection of fashion, luxurious and famous culture.
Beyond the glitter, her term of office was characterized by personal fighting, including struggles with self -doubt and addiction. Yet she came forward as a symbol of resilience and led Versace through his highlights and lows. Her leadership culminated in the acquisition of $ 2.1 billion of the brand by Capri Holdings (formerly Michael Kors) in 2018, which strengthened Versace’s lasting inheritance on the luxury market.
A strategic shift for Versace
The transition in leadership comes at a crucial time. Capri Holdings recently suffered a big blow when the US Federal Trade Commission blocked its proposed merger with Tapestry, the parent company of Coach and Kate Spade. This unexpected setback has led a new speculation about the future of Versace. Reports suggest that Prada Group can view the brand for acquisition.
If the deal goes through, this can significantly reform the luxury fashion industry. Dario Vitale – the newly appointed creative director of Versace – has strong ties with Prada. His time at Miu Miu is characterized by fat -printed innovation. In 2024, the brand reached an amazing turnover growth of 97.3%, which defended the industrial economic uncertainty.
Dario Vitale: Versace’s new face
Dario Vitale has been appointed Chief Creative Officer with effect from 1 April 2025.
Portrait of Stef Mitchell pic.twitter.com/dffm8sxcwk
– Versace (@Versace) March 13, 2025
Vitale’s appointment indicates a new direction for Versace. With experience at Miu Miu, a brand that is celebrated for his mix of avant-garde aesthetics and commercial success, he brings a new perspective to the house. His history of revitalizing brands suggests that he can send Versace to an evolved creative and strategic vision – one that embraces innovation while he remains loyal to his daring, glamorous legacy.
In his first explanation, Vitale grateful to Donatella and said: “It is a privilege to lead a brand with such a rich history. I thank Donatella for her confidence in me and I look forward to shaping the future of Versace. “
The fashion industry responds
The departure of Donatella Versace has led to an outpouring of the tribute of leaders, designers and fans in the industry. Many recognize her influence on defending diversity, LGBTQ+ rights and the empowerment of women in fashion.
Versace CEO Emmanuel Gintzburger emphasized her impact and explained, ‘Versace is what it is today because of Donatella Versace. “
Social media platforms are flooded with messages that celebrate its performance, with designers such as such as such as Fausto Puglisi And Pierpaolo piccioli Sharing admiration messages. Donatella himself went to Instagram to think about her journey, posts, “I hope I have made you proud of you so far.”
What is the next step for Versace?
Although Donatella will no longer lead the creative direction of Versace, she remains deeply connected to the brand. As a Chief Brand Ambassador, she will continue to represent the house at major events, supporting philanthropic efforts and strengthening its global influence.
In the meantime, Versace is expected to see under the leadership of vital strategic shifts. Capri Holdings has indicated plans to re -concentrate the brand on its daring, daring carrots while expanding accessories and men’s clothing – two categories that have been confronted with ups and downs in recent years.
With speculation of a Prada acquisition that is still swarming, the future of Versace remains uncertain. However, one thing cannot be denied: the stamp of Donatella Versace on fashion is permanent and its influence will continue to form the industry for years.
The end of an era
The departure of Donatella Versace as creative director marks the end of a determining chapter in fashion history. From continuing the legacy of her brother to hardening her own space as a pioneer, she has left an unmistakable mark on the industry.
While the fashion world is watching to see what the next step is for Versace under Dario Vitale, the influence of Donatella remains woven into the structure of the brand. Whether it concerns collections from the past, iconic moments or her permanent presence, her name will be synonymous with Versace forever.
Featured image: Luca Bruno/Associated Press
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