Digitallisation is the decisive transformation opportunity in the world Today, move every country forward and break on to a better one future. It driving forceS the change necessary Unpleasant expand connectivity, promote financial inclusion, boost competitiveness and economic growth, reduce poverty, promote innovation, improving accountability and governance, and more.
Information technology (IT) is the basis of the transition to digital. In the Philippines, the value of IT markets and services, as well as the number of users, has risen steadily over the past decades and is poised for continued strong growth. This is evident from DatarReportal Digital 2024 According to a report, nearly 87 million Filipinos are online, or 74% of the population, up from 85 million and 73% in 2023. Meanwhile, the Philippine Statistics Authority (PSA) estimates that the country’s digital economy will grow by 7.7% in 2023 increased to $2.05 trillion. , which contributed 8.4% to gross domestic product. According to predictions, this digital economy will reach as much as $150 billion in gross merchandise value by 2030. e-Conomy SEA 2024 report from Google, Temasek and Bain & Company. This growth will be led by e-commerce, including marketplaces, direct-to-consumer, groceries and video commerce.
As the world goes digital, Upson International Corp. (Upson) as a partner for both Filipinos looking to adopt new technologies and global brands looking to enter the Philippine market.
Through Octagon, Micro Valley, Gadget King, Octagon Mobile and concept stores from Acer, Brother, HP, Silvertec and TP-Link, Upson has evolved to close the digital divide and ensure technology is accessible to everyone, everywhere in the country. within reach. the country.
What are the key ingredients that differentiate the company and how will that help the country digitally transform?
Availability: Upson has a product portfolio of more than 13,000 stock-keeping units (SKUs) spanning nine product categories to meet the needs of Filipinos in an increasingly digital world. These categories include personal computers, printers, communications, storage, networking, peripherals, components, accessories and software from 115 technology brands.
Retain product assortment fresh iIt’s also something Upson does extremely well. The company introduces Afight 200 new SKUs per month And ItS exclusive product brands, 15 in total, to makeS It attractive to consumers and competitive on the market.
Accessibility: With almost 250 stores nationwide, Upson’s store network is critical. Its nationwide reach has been one of the company’s strengths as it has a presence not only in major cities but also in secondary and tertiary cities and towns, making IT accessible to Filipinos even in underserved areas.
“Our regional warehouses serve as distribution centers and are strategically located to support operations in the main islands of Luzon, Visayas and Mindanao,” Arlene Sy, president and CEO of Upson, said in an email interview. “We will continue to invest in our supply chain and other support capabilities to further improve our operations and customer experience.”
Additionally, Upson helps Filipinos access digital tools by delivering on the promise of responsible pricing. With its ‘one price policy’, Upson ensures that all customers pay the same price for all products offered, regardless of location. This means that the price of one product in an Upson store in Manila will be the same in an Upson store in Baguio, Palawan, Cebu, Davao or Zamboanga.
“As the largest IT retailer in the country, we benefit from economies of scale. We can negotiate better terms and prices to cover the additional freight costs due to the archipelago nature of the Philippines,” Ms. Sy explained.
Authenticity: Product integrity is as relevant today as ever before. By offering only authentic and untampered products, Upson is recognized by leading suppliers for maintaining their brand standards, while at the same time allowing customers to feel confident in their purchases on the quality and completeness of the products.
This track record forms the basis for fruitful collaborations. For more than 15 years, Upson has proven to be a reliable partner for international brands such as Acer, Asus, HP, Brother, Epson, Lenovo and others.
Likewise, Upson has consistently demonstrated its commitment to brands and Filipinos with awards such as Retail Partner of the Year, Dealer of the Year, Top Market Share Award, Outstanding Growth Award and many more. This year alone, the company received the 2023 Pioneer Business Award from Honor, the Top Market Share Award from Oppo and the Top National Key Account Award from Xiaomi.
As Upson continues to expand its footprint in the Philippines, the company is also improving the efficiency of its supply chain and logistics to reach more Filipino communities and open more markets for its partners and brands.
“We are strengthening our logistics to meet the demands of the store expansion. We are developing additional locations to complement our current regional warehouses. These warehouses are critical to hub-and-spoke distribution, ensuring products, both current and new, will be available to our customers in a timely manner,” said Ms. Sy.
Upson has a clear role to play in accelerating digital transformation. Through its unwavering commitment to availability, accessibility and authenticity, Upson reinforces its mission to be a true partner in progress: helping Filipinos unlock new opportunities and empower brands to make a meaningful impact in the Philippines.
For more information, visit www.upson.com.ph or email iro@upson.com.ph.
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