Meta sends the launch of an independent app for short videos, The information Reported, with reference to an anonymous source that Instagram -head Adam Mosseri heard talking about the project to the staff.
The project is reportedly Code-mentioned project Ray that aims to improve recommendations for new users and existing users in the US and to contain more videos of three minutes, the report called the source.
Meta did not immediately respond to a request for comment.
Last month, the company announced a video -editing app called Edits to compete with Capcut (owned by Tiktok Marting Company Bytedance), because it aimed to take advantage of Tiktok and the uncertain future of Bytedance in the US
Currently, Instagram’s feed is a mix of photos, videos (rolls) and stories. However, many users think that the app has become messy because it contains heavy videos and no longer stays on the carrots as an app for sharing photos. If the company runs into an independent app for short videos, the Instagram can create a chance to emphasize its other functions.
Instagram started earlier this year Paying makers To promote Instagram on other platforms such as Tiktok, Snapchat and YouTube. Allegedly it also started offering Big money for makers To post exclusively on rolls.