John Oliver is just as confused as everyone else about the decision of Warner Bros. Discovery to return Max’s name to HBO Max after just two years.
In the episode of Sunday of HBO’s “last week tonight with John Oliver” – which flows, EH, Max/HBO Max – the host discussed the Antagonism of President Trump towards the press, and Oliver brought up the movement of the White House to block the AP for the Gulf of Mexica as such.
“It can take time before people adapt to a stupid name change,” Oliver noted.
That Oliver’s next breathless tirade increased: “Sometimes, hypothetical, before we can get used to one stupid name” – HBO Go logo on the screen appeared here – “Some genius comes along and only makes it stuper” (HBO now). “Then, somehow it is still becoming stupid” (HBO Max) “and against all opportunities it gets even worse” (Max) “before it went back to the stupid thing it was before” (HBO Max).
Oliver also noticed that Warner Bros. Discovery Execs A response from him expected, they spun the OM as a sort of rejection moment. “We just can’t wait for his hot look at this entire rebrand. We think it will be pretty hot,” WBD streaming marketing chef Shauna Spenley streamed on May 14, an image of Oliver splashing his head with his head with his head with his head on a desk on the big screen of the theater
“Please look into the eyes when I tell you this: Fuck You, don’t tell me what to do!” Said Oliver with fake withdrawing. “I’m not going to do it if you want.”
“Unless, wait, wait a minute, maybe you thought it would be that I would lure that way, would be a good way to prevent So many stupid names? “Said Oliver.
Last week at the Warner Bros. Discovery Advertising Beforehand, the Media Conglet announced the switch back to HBO Max, which returned the name of the Premium Kabler to his flagship streaming product and trying to undo what brand experts have called a large misfire (a “commercial walk of shame” in the words of one). This is how CEO David Zaslav explained the reasoning behind the cautious face: “The powerful growth that we have seen in our global streaming service is built around the quality of our programming. Today we bring HBO back, the brand that represents the highest quality in the media, to further accelerate that growth in the coming years.”
See also: Branding -experts in the field of decision to turn Max back to HBO Max: ‘A Corporate Walk of Shame’
Oliver has bitten his hand that feeds him about this issue earlier. He made his business rulers for their decision in 2023 to chop HBO from the name of the streaming service, a change that it brought because it added thousands of hours of the Networks of Discovery. After WBD had announced the name change to Max, Oliver told his viewers: “Our business dad recorded his content and purified a notch and threw out the entire HBO.” The next week he shared a facetious New slogan for Max: “Hey, do you like HBO, but do you want ads, the ‘Property Brothers’, but don’t like HBO? Max! There is entertainment in watching a company die!”
And he had also pronounced his displeasure with WBD’s decision in February 2024 to postpone the release of full episodes of “last week tonight” on YouTube for free in an attempt to encourage paid applications to Max. “It’s enormously frustrating for me,” Oliver said last fall. “I wasn’t happy with it at all.”
In February, episodes of “last week tonight” quietly resume posting posting to YouTube shortly after they premiere at Max.