Meghan Markle ‘trying to brand herself as a lifestyle mogul’

Meghan’s friends started posting images of American Riviera Orchard jam this spring, and Charles’ company reportedly saw a sales boost as fans waited for Meghan to hit stores. OK! previously reported a friend applauded American Riviera Orchard’s ability to gain more than 600,000 followers on Instagram without being available to the public.

“The rollout of American Riviera Orchard has already begun strong start. The website has more than 100,000 people signed up to hear about the first products launched,” a source told the outlet.. “Meghan is very pleased with the early interest it has generated.”

“[She] is so excited to see people enjoying her products and using them in their daily lives,” the insider added.