Copilot hosts all AI functions for Microsoft.
Microsoft, the major tech company that is at the forefront of artificial intelligence innovation thanks to its partnership with OpenAI, may want to rebrand its flagship product offering within Microsoft Suite. Copilot, formerly known as Bing Chat, offers users a variety of features, including AI web search powered by ChatGPT.
Microsoft has put AI features at the heart of its Windows ecosystem and has launched a range of Windows PCs: Copilot + PCs. Through a post on social media, it has now been noticed that a recent update in Copilot contained a hint in appprivacy.adml, a settings file about the recently shipped update.
Give apps access to Windows Intelligence pic.twitter.com/gbyU4JdmG5
— https://tero.bsky.social 💙💛 (@teroalhonen) October 18, 2024
The rebrand could bring all the AI features that Microsoft offers through a subscription model under the name “Microsoft Intelligence”, which is a feather in the apple hat, which already called their suite of AI features Apple Intelligence in June this year. .
Such a move would also help Windows further expand into all its other applications offered under Windows operating systems, such as Notepad and MS Word, with better brand recall than Copilot, which is intended as a separate product for the company.
If Windows does indeed go ahead with the rebrand, this won’t be the first time Microsoft has been ‘inspired’ by its direct rival, the most significant being the introduction of voice assistant Cortana in 2014, when Apple launched Siri as early as 2011.
What would Steve Jobs think of this latest rebranding exercise? “They have absolutely no taste,” Steve had said of Microsoft in a 1995 interview.