Commuters and motorists traveling through Araneta City have noticed a colorful and creative new touch to the everyday urban landscape. At the corner of General Malvar and General Aguinaldo Avenue, the standard white pedestrian streets have been transformed into a colorful and vibrant piece of eye-catching street art to commemorate the upcoming Puregold.NASA Atin and PanaloThanksgiving Concert.
The special pedestrian streets resemble the barcodes you find on groceries when shopping at Puregold. Two lanes highlight the four artists who collaborate with Puregold on their “NASA Atin and Panalo” musical initiative — BINI, SB19, Flow G and SunKissed Lola. The other two lanes serve as a reminder for the upcoming “Nasa Atin ang Panalo” concert to be held at the Araneta Coliseum on July 12.e.
After three successful ticketing events at Puregold Qi Central, Taytay and Parañaque branches, the “NASA Atin and Panalo‘concert sold out all ticket levels. Thousands of fans representing the diverse fanbase of BINI, SB19, Flow G and SunKissed Lola are expected to witness headline performances. The evening celebrates Original Pinoy Music, with guest appearances from Gloc-9, Skusta Clee, Letters from June, Esay Belanio and Kahel.
The pedestrian streets were designed and executed by a team of artists from Marahuyo Studio. The artists involved include Anthony Marahuyo, John Carlo Decrepito, Paul Denvir Delmonte, John Roland Alipis, Rheydene Ortega, Rica Permejo, Aina Arena, Charmaine Camba, Alexis John Arena, Jefferson Parajas and Michael Autos.
The newly revealed art functions on multiple levels. It not only attracts the attention of the general public, but also serves as a reminder of the memorable musical event that will take place on July 12.e.
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