Philippine Association of National Advertisers (PANA) recently completed this year’s PANA Brand Academy, which participants said was fun, comprehensive, progressive and relevant.
An essential platform for professional growth for 10 years, PANA Brand Academy achieved a major milestone with a groundbreaking partnership with the Asian Institute of Management (AIM), offering the industry’s first ever certificate course attended by nearly 100 participants.
The said partnership increased the prestige of the program and offered participants a unique blend of academic rigor and practical industry insights, with the added bonus of unrivaled discounted rates for those wishing to enroll in postgraduate short courses in Marketing and Brand Management, with all graduating students receive credits and the highly regarded alumni status.
The program featured top speakers including next-generation industry personalities and world-class professors from AIM, who provided unparalleled insights and expertise. Participants gained cutting-edge knowledge on brand building, marketing and advertising trends, strategies and innovations, leaving them well-equipped to tackle today’s challenges in the field. The diverse lineup of speakers brought fresh perspectives and inspired participants to think creatively and strategically about their brand-building approach.
In the progressive chart, generative AI was in the spotlight many times, along with other phenomenal industry changes such as the use of new media, content creation, sustainability angles and omnichannel platforms.
PANA would like to thank its location sponsors Concepcion Industrial ConceptStore, Dentsu PH, Tiktok and AIM; case study sponsor Concepcion Industrial; and its event partners Truelogic, AdStandards Council and 7Eleven. PANA also expresses its appreciation to the Brand Academy committee led by Chrissy Roa of Ayala Land, Inc. with Bea Atienza from Colgate-Palmolive, Mary Julie Balarbar from DLSU and the PANA secretariat team
PANA invites interested students to continue their journey towards marketing and advertising excellence with Brand Academy 2025. For more information, visit the PANA FB page regularly or www.pana.com.phor message email@pana.com.ph.
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