Pioneer Insurance, a trusted insurance company, commemorates seventy years of being a mainstay in the industry and strengthens its commitment to embody its culture and values in serving the Filipino people.
As part of the Platinum Year activities, Lorenzo Chan, Jr., head of Pioneer Insurance Group, proudly welcomed visitors to the revamped Culture and Values Exhibition. “We are proud of the culture and values that have shaped our identity and drive us to create meaningful initiatives that uplift Filipinos amid the unexpected,” said Mr. Chan.
Translating commitment into action
Founded in 1954 in Binondo, Manila, Pioneer Insurance started with just five employees in the Quisumbing Building. Over time, a culture of cooperation and compassion was cultivated by its leaders, namely Lorenzo Chantoh, Robert Coyuito, Sr., Jose Halili Co, David Coyukiat and Lorenzo Chan, Jr.
Today the group of companies has almost 1,700 employees spread across four Pioneer Houses and a national branch network, guided by core values of integrity, excellence and malasakit.
In addition to its commitment to people, Pioneer continues to strengthen its commitment to the planet through its eco-friendly buildings, including the LEED Platinum-certified Pioneer House Cagayan de Oro, the LEED Gold-certified Pioneer House Manila, and LEED Gold and WELL Gold pre-certified Pioneer House BGC , aiming for completion in 2026.
The company malasakit goes beyond business. Through the Pioneer Foundation, Inc. (PFI), the company has spearheaded a variety of impactful programs, including the TUPAD Program and the PFI Scholarship Program, which offers scholarships to deserving students, and the Pioneer Gawad Kalinga Village in Pandi, Bulacan, a community built to provide homes and to provide sustainable livelihoods to families in need.
Meanwhile, Pioneer continues to convey the relevance of insurance to youth through its award-winning youth campaigns. Previous competitions have explored themes of hope, resilience and nation building through short films, visual design, music and photography. Over the years, it has collaborated with Samsung, FILSCAP, Team Manila and Virgin Labfest, collecting more than a thousand entries from students across the country.
For 2024, it launched the Real to Reel Short Film Competition that allows Gen Zers to capture their unique perspectives on how to achieve a better future and take action on pressing social issues.
The updated exhibition offers all these elements, allowing visitors to immerse themselves in the culture and values that have kept Pioneer a trusted leader in the industry for 70 years.
Pioneer Insurance is a leading Philippine insurance company ranked No. 1 in microinsurance, aviation, hull and special risks; No. 2 in accidents and fire; and No. 3 in crime insurance and maritime freight, according to the Insurance Commission’s latest report. The company’s efforts to increase microinsurance enrollment in the Philippines have gained international acclaim and are considered the global standard in microinsurance.
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