An important step to become a South American film TV power patient is launching the state of São Paulo in Brazil a development plan for audiovisual industry. One of the initiatives are subsidies for films that must be applied in international co-production and at the beginning of July a first São Paulo Audiovisual Hub event, designed to become one of the largest film TV markets in South America.
The announcement of the plan comes as São Paulo companies in the world stage consolidate as producers of Brazilian content, such as RT functions, which Walter Salles produced ‘I’m here’. Gullane, based in São Paulo, produced ‘Senna’, the largest production of Latin America so far, which spent on Netflix’s non-English Global Top 10 series in November and spent six weeks in November.
Put by Marília Marton, the State Secretary of the State of São Paulo, Economy and Creative Industry, the development plan of the audiovisual industry contributes to this mix.
It follows the Brazilian post-known recovery initiative, the Paulo Gustavo Law, which plowed $ 378.2 million Reals ($ 66 million) in the state in the state, including film and TV.
“The law of Paulo Gustavo was one -off, unique financing. Talking to the sector, I realized that it is now a systematic, [multi-year] Support to prevent peaks and troughs, “said Marton Variety In Berlin.
At the beginning of July, inaugural São Paulo Audiovisual Hub is celebrating a Paulo Gustavo Showcase Spotlighting Works that are financed by the law. These include “Ice Age” director Carlos Baldanha’s “100 Days”, a cross-atlantic rowing Epic and André Ristum’s “Technically Sweet” from an original scenario by Michelangelo Antonioni.
The HUB also offers lectures, workshops, master classes and impressions of other films, together with restored and digitized works.
“Brazil has festivals, but it has no real macro -industrial market. This is a first step, “said Marton.
In the future, the state gives $ 4 million reals ($ 700,000) subsidies to 13 titles, four made in international co -production. “The idea is to make fewer films with more sources,” Marton explained.
São Paulo State is also launching a film committee and a scenario competition, scripts from producers.
In total, the state of Sao Paulo Audiovisual financing in Marton in Marton will triple compared to 2022. There are clear tail winds. Brazilian GDP grew only 1%, 2012-20, but the cultural economy and creative industries increased 15.5%; São Paulo represents 61% of that total.