Home Finance Security First, join Florida’s homeowners insurance program

Security First, join Florida’s homeowners insurance program

by trpliquidation
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Security First, join Florida's homeowners insurance program

Security First Insurance has partnered with Embark MGA to offer Florida’s HO5 homeowners insurance program to new homebuilders.

The HO5 program aims to simplify the process of obtaining insurance for new homeowners by embedding it into the home buying journey.

This initiative would address the issue of insurance being a major barrier to home purchases by leveraging Embark’s proprietary technology and supported by customized solutions.

The program integrates insurance quotes directly into the purchasing and mortgage qualification process.

Builders’ home inventory, community data and model data are pre-loaded into the system, enabling accurate, binding quotes without the need for lengthy applications.

This approach is intended to reduce delays in closing and eliminate much of the friction that typically occurs during the home buying journey.

It electronically shares underwriting information with builders’ mortgage and title partners, further streamlining the process.

Policy features include open risk coverage, which provides broad protection with fewer exclusions than standard homeowners insurance policies.

Embark Distribution EVP Brian Crumbaker said:

“We are excited to partner with Security First Insurance, a company that shares our commitment to innovation and delivering exceptional, customer-focused service. We look forward to supporting the unique needs of new home builders and their customers. This new integrated product with its competitive pricing and broad coverage options, providing a superior solution in the Florida market.”


Security First product and underwriting SVP Bob Ketchum stated, “This partnership with Embark allows Security First to expand our reach to a new segment of Florida homeowners. We pride ourselves on our innovative product design and exceptional service and promise to be there for our customers when they need us most.”

“Safety First, Join Florida Homeowners Insurance Program” was originally created and published by Life Insurance Internationala brand owned by GlobalData.


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