SM recently provided Christmas toys to 6,000 underprivileged children in Metro Manila, Cagayan, Isabela, Batangas, Bicol Region, Cebu and Zamboanga City to usher in the season of giving.
This year’s initiative was a 20% increase from last year’s 5,000 toys donated. The toy distribution was carried out in partnership with SM Foundation, World Vision, Good Neighbors Philippines and Rotary International.
From December 1 to 10, 2024, SM Store offered customers the chance to make a child happy by donating toys with a small contribution. For every purchase with one receipt of P3,000, customers were eligible to donate a brand new toy for just P100.
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The donations from the campaign also enabled select SPED (special education) schools in Zamboanga City to recreate their classroom play space.
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A 2021 study highlighted the crucial role of games and toys in children’s lives, significantly contributing to their cognitive, motor, psychosocial, emotional and linguistic development.
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For more information about SM Store’s Shop&Share programs, please visit smstore.com/csr.
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