Milan and Cortina d’Ampezzo, a luxury ski area in the Italian Dolomites, will organize the Olympic Winter Games of next year – an event for which designers eagerly prepare. Sportmax embraced the energy and had hinted on skiwear for pre-fall and think it again with a minimalist urban atmosphere.
Sporty accents were woven everywhere, without overwhelming the lean minimalism of the silhouettes; Modularity played in the game through metal snap buttons on ribbed knitted knitted clothing or along the sides of banana -shaped denim and leather pants, which were rejected by hourglasses structured jackets. Pops of Rood brought an energetic twist, seen in a striking figure-known stretch-breik dress wrapped in a protective quilted stole with high kollar, or in a voluminous tech-piumino laminated over-tightly inspired denim pants.
For almost 50 years, Sportmax has used its industrial expertise to make cupboards that balance usability, accessibility and contemporary lead. The brand is at best if it remains authentic and opposes the attraction of fleeting fades. Pre-Fall was a movement in that direction, and while it was leaning in the nostalgia from the 90s, the atmosphere had a singing.