Two cities in the autumn of 2025 ready-made season (Copenhagen and NYC), Faux fur coats and Shearlings have emerged as a trend. On the phone with stand studios Nellie Kamras – an OG in the category – I asked if that was a boost or an obstacle to her company. A bit of both was her answer. Try to stay ahead of the copyists: “We must always cross ourselves and surpass everyone in the area that we operate, and sometimes that is not what the customer wants,” the designer said. At the same time, Kamras continued: “Shops are coming back to really want to buy the real deal. [Stand Studio] Is where they came from the beginning and now we see that they don’t buy something just because it is cheap, but they actually want to come and buy some good quality faux fur – because of course there is a huge difference. “
Kamras are aware that people are careful with their purchases, really concentrated on its core product, which is outerwear, and usually separates itself from the comparison. “We went in more refined direction” without losing a feeling of “playfulness,” she said.
Falling in the last category is a collar -free lipstick red jacket and a pavement blanket of animal prints that alternate between vertical and horizontal orientations. A wide shouldered, faux fur-trimmed black leather cardigan supplied from the 40s Glamor, while a dramatic white Mongolian lamile coat had a crash collar. Moto Styles had timely toughness and the Camille Camille Coat of the brand always goes one step further. It was the first jacket “we made ever and it is still by far our number one bestseller,” said Kamras. “And it is exactly the same jacket, which is pretty fantastic. I mean, we always think that we have to reinvent the wheel every season, that we have to do something with a higher fashion feeling, but at the same time the customer comes to us for what they liked from the start of us. It makes me happy because it is a kind of confirmation that you are doing something that is good and it is still good 10 years later, and we don’t just have to push new things. “