Although the awards have been around since 1997, the Retail Employer Award was first introduced at the 2024 Outstanding Filipino Retailers (OFR) Awards Night – with the PENSHOPPE Group being the first winner
The Pen shop Group – formally GOLDEN ABC, Inc. (GABC) – it was consulted with the very first retail employer Award among the Outstanding Philippine Retailers (OFR) Awards on September 25 at the Solaire Resort North. The said brace was introduced in an effort to recognize retail employers who are committed to promoting a positive and inclusive workplace. As such, the assessment criteria include people development initiatives, employee engagement and satisfaction, innovative HR practices, corporate social responsibility (CSR) and community engagement, workplace diversity and inclusion, and employee benefits and wellbeing .
“As a company, Penshoppe Group holds us to the highest standard of excellence in how we operate, serve our customers and communities, and build a values-driven organization that fosters a culture of integrity, continuous learning and innovation, ” said Bryan Liu, GABC VP of Strategy and Operations, as he received the award at the OFR Awards Night.
“We are grateful for this validation of all our efforts, but at the same time we recognize the weight of responsibility that the award brings. As we continue to upskill, train and empower our people to develop their professional talents in retail, we are reminded to never lose sight of what ultimately drives us, and that is our purpose to inspire greatness in all, and this includes all of Team GABC, whose lives we impact and change for the better,” he added.
The awarding body also looked at how GABC’s people development initiatives have impacted the growth and advancement of its people, and how its employee engagement activities have fostered a fulfilling work environment. The way in which GABC’s HR and CSR practices have shaped its business practices was also commended in receiving the award.
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“Since our founding almost 40 years ago, we have always believed that the better we perform as a company, the more good we can do as a company. This is reflected in the programs we offer our people, but also in the initiatives we undertake for the community. After all, our successes are the result of the hard work and dedication of our people,” said Alice Liu, president and COO of GABC.
Under her leadership, Liu emphasized operational innovation, employee engagement and organizational development. This prioritization has been a strategic and deliberate decision by Liu, whose practices are inspired by other positions she holds at key business organizations. In addition to serving as president of GABC, Liu is a board director and vice president of the Philippine Retailers Association, a board member of the Philippine Franchise Association and a member of the Makati Business Club.
Through her leadership, Liu says GABC will remain focused on importing even more talent and toolboxes that will enable GABC to succeed in what it sets out to achieve. anticipates will still be a disruptive sector.
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“As we continue to work toward our vision of building brands for the world, we will strengthen our core values that will guide our behaviors and decisions. Likewise, the skills and training we provide to our people will continue to become more advanced and sophisticated so that they will be in line with the goals we have set out to achieve. While we relentlessly develop talent internally, we will also continue to bring in new talents whose tools and practices can help us improve and reinvent the way we serve our customers – not only in the Philippines but around the world,” said Liu .
The OFR Awards were established in 1997 by the Philippine Retailers Association (PRA) and the Department of Trade and Industry (DTI) to celebrate excellence in the Philippine retail industry. The annual awards ceremony aims to shine a spotlight on retail businesses whose successes demonstrate unique growth, creativity and business practices. The OFR also serves as a venue to recognize retailers who possess unique business acumen that sets them apart in the ever-evolving retail landscape.
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