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By 2025, 81% of retail and consumer-facing companies are expected to transition their operations to AI automation. And currently, about 35% of companies worldwide are using AI for their routine operations.
Today, intelligent tools have completely revolutionized the way small businesses approach marketing. With a dedicated tool for researchcontent generation, strategy planning and even customer support, marketers are more focused on the creative aspects of growing their brand.
And I’m here to unravel its role AI for a small business in digital marketing and how you can benefit from it. So dive right in.
5 Ways to Use AI in Digital Marketing for Small Businesses
To streamline workflow, plan strategically, and generate leads, check out these five ways to use AI tools in digital marketing as a small business.
1. Data analysis and insights
Understanding large data sets to analyze consumer behavior and market trends has always been a challenge, especially when you have limited resources. But AI is here to help!
Modern businesses use advanced analytics to understand and communicate with audiences. AI analytics sifts through massive data from various marketing platforms and provides meaningful insights including shopping patterns, engagement, and more. In this way, companies are better equipped to make informed decisions and develop marketing strategies.
- Pro tip: Sintra data analysts use advanced algorithms to predict sales, calculate ROI return on investments, and prepare financial reports. It turns complex data into actionable insights for desired marketing results.
Image: sintra-ai-data-analytics.jpg
Alt: data analytics for digital marketing
2. Automation and productivity
Fewer resources and limited employees make time management impossible for startups. But the advent of AI in digital marketing has revolutionized the way businesses, large or small, conduct their routine operations. Today, 63% of marketers use AI tools for note-taking and report summarization.
These tools use advanced algorithms to automate repetitive processes such as email campaigns, social media content planning, ad placement, and even customer queries. Automation can save you time so you can focus on more important tasks and strategic initiatives.
3. SEO research
SEO research is one of the crucial aspects of your website visibility, yet the most time-consuming and complex. But AI has you covered here too. Today, marketers use AI tools to research keyword ideas and map trending topics to reach the right audience.
While it is a valuable alternative for growth and reach, understand that it offers suggestions and not the most accurate data. Combining them with an intelligent research assistant and your cross-referencing industry knowledge can help you improve your search rankings.
- Pro tip: Sintra AI SEO specialist Seomi helps you discover high-impact industry-relevant keywords and drive traffic. It also provides automated SEO reports for refined strategies.
4. Content production
You’ve probably heard marketers say: content is key, and rightly so. Interactive and informative marketing content is your way to attract a wider audience and generate traffic. Today, generative AI tools can produce content for small businesses, whether it’s social media posts, email copy, blog posts, and even video, image, or audio ads.
It doesn’t stop here! You can even use intelligent tools to analyze market trends and suggest relevant themes for your advertising campaigns. It keeps your content fresh and engaging.
However, it is equally important to remember that AI-generated content is not yet ready to publish. It’s a great starting point, but requires human creativity. Prioritize checking, editing and adapting the written or animated content produced for your audience. Your perspective and input can make it dynamic, human and fascinating.
- Pro tip: Sintra Cometan AI-powered content tool, can help you automate content generation and focus on growth. It produces product descriptions and provides data-driven sales feedback and strategy suggestions.
5. Improved customer experience
Digital marketing is all about making your customers feel valued and satisfied. That’s why deploying AI tools that can convert your visitors into leads sounds like a good deal, right?
Smart chatbots like Sintra AI employees you can best handle your routine customer questions, resolve product or service issues, and provide 24/7 support. Think of them as your employees, who are friendly and cooperative towards your customers and answer simple questions such as;
- How can I track my order?
- What are the opening hours of your store?
- How can I reset my password?
AI in digital marketing: pros and cons
Although AI offers numerous benefits to businesses, it is still emerging and has some drawbacks. Let’s take a look at them so you can be better equipped when making a choice.
AI digital marketing professionals
- AI tools with data analysis and constant performance tracking help you increase the productivity and ROI of your campaigns.
- Routine actions and faster and more accurate with AI software. It frees up time in your busy schedule to invest in more important things.
- By integrating smart tools, you strengthen the relationship with customers. 24/7 availability and personalized recommendations lead to loyal buyers.
- Scaling your business is easier with AI data analytics. These tools predict, analyze and produce promotional assets that will help you in the long run, keeping you ahead of your marketing game.
AI Digital Marketing Cons
- Although companies can create content with AI, this is not entirely accurate. Without a human editor, AI-generated content is more likely to contain factual inaccuracies, biases, and a completely irrelevant tone.
- Today, consumers are concerned about their privacy. And some AI techniques that use customers’ internet behavior and cookies can damage the relationship with the customer. Therefore, it is important to use AI in accordance with the GDPR privacy legislation.
Start your marketing journey now!
If you haven’t already, start using AI in your digital marketing strategies and notice a significant increase in productivity and conversions. However, most start-up companies feel overwhelmed by the thought of integrating AI into their routine processes.
If you are one of them, the best thing you can do is take it one step at a time. For example, start by deploying SEO tools first and gradually upgrade to strategy planning. Determine your goals, do your research and use the most suitable option.