The Sun, the tabloid of the highest circulation of Great Britain, is rolling a new subscription service from the aforementioned “Sun Club”-praised at £ 1.99 per month.
Launch on Tuesday will charge readers for selected star columns, including those of Jeremy Clarkson, as well as popular functions such as the “Deid deidre” -agony and exclusive investigations.
The relocation marks the return of the publisher to a paid content strategy a decade after scrapping his previous payment wall in December 2015, when it was supposed to have cut the overall digital audience of the sun too sharply. This time, the partial Paywall wants to benefit from much needed content by organizing exclusive videos, in addition to contributions from other controversial columnists such as Rod Liddle, Loose Women’s Jane Moore and political editor Harry Cole.
The new Sun Club membership also offers access to long-term deals, such as the promotion “Holiday of £ 9.50”-is now limited to printing buyers and app subscribers. Editor -in -chief Victoria Newton said: “The sun has always offered readers more than a newspaper. Sun Club will help us expand our offer to the public even further. “
The decision follows comparable movements of rival publishers, such as the Daily Mail, who introduced its own paid online service – Mail+ – starting with £ 4.99 per month in the beginning of 2024. With increasing downward pressure on print income and uncertainty in advertising markets, The sun, the sun, the sun hopes that targeted paid content will help to generate a new source of digital income while retaining its core readers.
Earlier in August 2013, the sun was a pioneer in a full payment wall, using Premier League football height points to stimulate the recording. Despite attracting around 200,000 paying subscribers, the publication left the model to reach a wider audience in the midst of competition from competitors such as MailOnline. The reintroduction of subscriptions suggests a herkalibration, which underlines the continuous challenges with which British newspapers are confronted in the search for sustainable business models.