AMC Networks wants advertisers to pay more attention to his non-TV assets.
The company, the owner of cable outlets such as AMC and IFC, together with niche streamers such as Shudder and Acorn, plans to give Madison Avenue a reason to consider all his locations, not just the largest. “We really expand what we discuss that go beyond just the core franchises, which are always our mainstay, but in some of the brands we have developed, such as hudification and acorns that really deserve their own theater moment,” says Kim Kelleher, the Chief Commercial Officer of the company, during a recent interview.
One of the new offers from the company to be launched in advance “in advance” market this year is the chance to link advertisements to AMC, Shudder and the Dynamic Las Vegas Venue Sphere, which is supported by the controlling shareholder of AMC Networks, the Dolan family. In October, advertisers in the annual “Fear Fest” Halloween programming schedule of the company can get exposure to the atmosphere in executions developed with the internal studio of the facility. Shudder will launch a layer supported by the advertisement after a decade of existence, and sponsors can consider different placements and format options.
“This has never been done before,” says Evan Adlman, executive vice president of commercial sales and income activities, of the Sphere Alliance. “It’s a pure white space.”
During the in advance sales season, TV networks try to sell most of their commercial inventory prior to their next programming cycle. The demand in recent months has been heavier in sport and streaming, and the market seems ready for any uncertainty that is linked to the implementation of the Trump administration due to the rates of the Trump, which have undermined the stock market.
ARC networks announced earlier this year that the income of the American advertisement fell by 11% to $ 561 million, referring to a decrease in linear ratings and “a challenging market for entertainment advertising market”. A growing emphasis on streaming and broadband opportunities can serve to prevent some of those trends.
Shudder will also serve as the debut platform for an unwritten horror-based competition series called “Guts & Glory”. The series with six episodes, executive produced by director and Effectenmaster Greg Nicotero, places players in a compelling horror experience and offers an integrated sponsorship of Hyundai. The series will also debut on AMC+.
Acorn -tv now also offers new advertising options. Acorn TV mysteries will launch as a fast channel and will contain series such as “My Life is Murder”, “Harry Wild”, “Inspector Ellis” and the coming “Irish Blood” in which Alicia Silverstone plays. Brooke Shields will play in and executive producing “Allie & Andi”, a new crime drama with six episodes. Shields plays a novelist who is on his way to find the murderer of a good friend. The series was made by Robin Bernheim. AMC Networks also launches, Murder Mystery May, a new one-month programming event with the Best Mystery and Crime series, on Acorn TV and other platforms.
AMC does not ignore its pillars. The company will invite advertisers to participate in a 15one Birthday celebration of “The Walking Dead” and its lasting impact on pop culture throughout the year. The company is launching new seasons of “The Walking Dead: Dead City” and “The Walking Dead: Daryl Dixon” and programming events. The third season of “Anne Rice’s interview with the Vampire” will contain Vampire Lestat as a Rockstar, and advertisers can participate in a promotion tour for the series, as well as a first look “sound checks” of the new season, Shoppable Co-Branded Consumer Products in a Merch shop for Rockwinkinkel and Products shop.
“The possibility for us is to break down silos and let our advertisers hand over and measure how they want and how they should be,” says Kelleher. “And I think we are a moment when we hope that brands will benefit from some of the new currency options above, with which you can gain access to the largest aggregated audience we have ever had.”