TikTok Shop, in partnership with the Department of Trade and Industry (DTI), recently organized Camp Asenso, a transformative two-day event aimed at strengthening Micro, Small and Medium Enterprises (MSMEs) by harnessing the power of e- commerce and live activities. streaming.
The program included comprehensive masterclasses on getting started with TikTok Shop, including content guidelines, affiliate marketing and live sales demonstrations, providing valuable insights and practical knowledge to help MSMEs thrive in the digital age.
“The new partnership between the Ministry of Trade and Industry and TikTok Shop marks a significant milestone and promises to provide better opportunities for our MSMEs. Through our collaboration, we delve into the dynamic world of TikTok and explore how powerful platforms can take our businesses to the next level. Digitization is very important for our country, and the insights and skills you gain here will not only improve your business, but also pave the way for sustainable growth and success. Together, we can leverage the strengths of TikTok Shop and the support of the Department of Trade and Industry to propel our businesses to newer heights,” said DTI Undersecretary Cristina Roque.
The two-day program, which was attended by nearly 400 TikTok Shop sellers, also included showcases from Casi’s Mushroom Chicharon and Tiny Buds, where participants learned firsthand how these companies used TikTok Shop to scale their business and reach a broader audience. reaches.
Josemartin Casillano of Casi’s Mushroom Chicharon highlighted the role of storytelling in engaging customers and explained how the company used the TikTok platform to share its unique story and mission. By focusing on authentic content that showcased their journey from humble beginnings, the brand made a deep connection with its audience, increasing visibility and building a loyal customer base that resonated with its values and products.
“Our journey with TikTok Shop has allowed us to tell our story – from our humble beginnings to our current success,” Casillano explains. “By highlighting our partnerships with local farmers and leveraging the unique features of TikTok Shop, we have transformed into a national brand reaching thousands of customers.”
Additionally, Lorin Tan of Tiny Buds shared her brand’s story and best practices for leveraging TikTok Shop, navigating the dynamic digital landscape by staying ahead of trends and continuously connecting with audiences. Tan emphasized the importance of adaptability and innovation, which will allow the brand to maintain strong customer connections and support growth.
“TikTok Shop has allowed us to build meaningful connections with our customers and continually adapt to new trends. It is essential to step out of our comfort zone, invest in time, space and people, and continue to learn to thrive in this dynamic environment,” advises Tan.
“At TikTok Shop, we believe in the power of e-commerce and livestreaming to transform businesses of all sizes, especially SMBs. Our mission is to provide entrepreneurs with the tools and platforms needed to expand their reach and grow in this digital age. We strive to support Philippine SMEs every step of the way by ensuring access to resources and opportunities to thrive. We will continue to roll out initiatives designed to help our MSMEs succeed, through initiatives such as educational programs, enhanced seller support and campaigns,” affirms Niks Fojas, Category Lead for F&B at TikTok Shop.
TikTok Shop’s efforts to support MSMEs are reflected in initiatives such as the ‘Buy Local, Shop Local’ campaign, aimed at promoting local businesses and improving the e-commerce landscape. The partnership with the DTI reinforces this commitment to advancing the digital growth and success of SMEs across the country.
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