TikTok Shop Strengthens Its Commitment to Empower Local MSMEs in Visayas and Mindanao as 12.12 Celebration Kicks Off in Cebu
As the holiday season gathers pace, TikTok Shop lights up the festive spirit with the highly anticipated 12.12 Paskong Panalo Sale, giving consumers across the country a holiday spirit and unparalleled shopping experience. While the event kicks off in Cebu, TikTok Shop’s reach extends across Visayas and Mindanao, with a strong commitment to supporting local sellers, especially Micro, Small and Medium Enterprises (MSMEs) in cities like Davao, Cagayan de Oro (CDO), and beyond.
TikTok Shop’s Growing Impact on Visayas and Mindanao
The 12.12 Paskong Panalo Sale is more than just a shopping event: it reflects TikTok Shop’s commitment to supporting business growth and empowering sellers in the Philippines, especially during the holiday season. The platform combines massive reach, compelling content and innovative tools to connect businesses with new customers and drive meaningful engagement.
“We are excited to announce the 12.12 Paskong Panalo Selling across the country, showcasing the vibrant entrepreneurship and innovation that thrives in cities like Cebu, Davao, Cagayan de Oro and other areas in Visayas and Mindanao,” said Franco Aligaen, Marketing Lead of TikTok Shop Philippines. “This event is a reflection of our continued efforts to enable the growth of local businesses. We not only provide a platform, but actively help brands grow beyond their local markets.”
Empowering SMEs through social commerce and financial solutions
TikTok Shop has become a powerful ally for businesses of all sizes, providing a platform to help sellers maximize their success during the busiest shopping months of the year. In regions like Cebu, Davao, and Cagayan de Oro, TikTok Shop has played an important role in enabling MSMEs to expand their audiences and embrace digital transformation.
A key initiative is the GCities Program, a partnership between GCash and TikTok Shop that supports MSMEs in twenty key cities in the Philippines, including Bacolod, Cebu, Lapu-Lapu, Mandaue, and Tagbilaran in Visayas, and Cagayan de Oro, General Santos, and Kidapawan in Mindanao.
By combining GCash’s seamless digital payment solutions with TikTok Shop’s extensive reach in social commerce, the GCities program provides SMBs with the tools, training and opportunities needed to thrive in the digital economy. The program focuses on helping businesses engage with customers effectively, facilitating smooth transactions and offering resources such as e-commerce workshops and live sales events to drive sales.
Trust and confidence with #TikTokShopSmart
As TikTok Shop continues to grow, the #TikTokShopSmart initiative further strengthens the platform’s reliability for both consumers and merchants. The program is designed to ensure a seamless shopping experience and promotes trust with every purchase. By using innovative tools and transparent processes, TikTok Shop supports companies in building long-term customer relationships while ensuring buyers can shop with confidence.
“Through initiatives like #TikTokShopSmart and GCities, we are creating an ecosystem where MSMEs can succeed and thrive,” Aligaen added. “With TikTok Shop’s platform and GCash’s financial tools, we enable local businesses to capitalize on the growing trend of digital commerce. This partnership will enable MSMEs, especially those in Visayas and Mindanao, to reach new heights during events like the 12.12 Paskong Panalo Sale.”
Spreading holiday cheer through social commerce
Like the 12.12 Paskong Panalo The sale is approaching and TikTok Shop will increase visibility and sales for local businesses in Cebu and the Philippines. With a focus on supporting merchants and providing an enjoyable holiday shopping experience, TikTok Shop continues to position itself as a business growth partner and hub for holiday shoppers.
Customers can also enjoy TikTok Shop Exclusives, Bagsak Presyo LIVE vouchers up to P1,212, Up to 100% Free Shipping Vouchers Nationwide and Returns, and Brand Fiesta Deals during the 12.12 Paskong Panalo Sale from December 6 to 12, 2024.
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