Mega Prime Foods has been a staple in every Filipino kitchen for generations, providing affordable and nutritious products. Through its partnership with TikTok Shop, the brand extends this commitment by expanding its e-commerce presence.
By leveraging TikTok Shop’s ACE Indicator System, which focuses on assortment, content and empowerment, Mega Prime Foods has been able to expand its reach and increase its presence in the e-commerce landscape, giving Filipino families better access to the wide range of products. .
Strengthening brand presence through TikTok Shop
Since launching on TikTok Shop in 2023, Mega Prime Foods has achieved a 150% increase in product visits and a 95% increase in overall engagement through the platform’s integrated tools. With a diverse range of affordable, ready-made meals and preserves, the brand has successfully reached a wider audience. TikTok Shop’s unique ability to combine entertainment with commerce has enabled Mega Prime Foods to authentically engage consumers and transform ordinary shopping experiences into memorable moments.
“TikTok Shop has helped us expand our product range and reach more Filipino households. Using the platform, we have been able to align our goals with a focused strategy that combines product variety, engaging content and continuous improvement,” said Marvin Tiu Lim, Chief Growth and Development Officer of Mega Prime Foods.
Broadening the product range and accessibility for Filipino families
TikTok Shop’s support has enabled Mega Prime Foods to expand its product line by 20%, with new offerings such as premium canned vegetables and ready-to-eat meals that meet the evolving needs of Filipino consumers. The platform has allowed the brand to introduce limited edition bundles and exclusive offers that have led to a 30% increase in sales during special promotions.
Mega Prime Foods’ ACE strategy emphasized the importance of range and ensured that new and exciting products were introduced regularly. This has given families in the Philippines access to nutritious meal options without sacrificing quality or budget.
Connecting with consumers through dynamic content
Mega Prime Foods’ strategic use of TikTok Shop’s content creation tools has helped the brand build a stronger bond with its consumers. Cooking demonstrations, meal preparation tutorials and product demonstrations led to a 25% increase in interaction rates. Working with local influencers, the brand also created engaging content that resonated with families looking for affordable meal solutions.
“TikTok Shop has allowed us to connect with our customers on a deeper level. The platform’s focus on content creation has allowed us to not only showcase our products, but also inspire families to prepare nutritious meals together,” said Mr Tiu Lim.
Leverage TikTok Shop’s data insights for strategic growth
By leveraging TikTok Shop’s Empowerment tools and analytics, Mega Prime Foods made data-driven decisions that improved product offerings and marketing strategies. These insights allowed the brand to optimize advertising campaigns that resulted in a 40% higher conversion rate and refine product launches to better suit customer preferences.
According to Franco Aligaen, Marketing Lead of TikTok Shop Philippines, “At TikTok Shop, we believe in enabling brands like Mega Prime Foods to thrive in the digital age. We are proud to have helped them transform the way Filipino families experience food, making healthy eating not only affordable, but also fun and interactive.”
Sustainable growth through innovation and consumer empowerment
Looking ahead, Mega Prime Foods is poised for sustainable growth as it continues to leverage TikTok Shop’s robust tools and insights. With a focus on expanding its product range and reaching more consumers through engaging content, the brand is committed to delivering on its promise of making nutritious, budget-friendly meals accessible to Filipino families.
As Mega Prime Foods continues to innovate and adapt to the evolving digital landscape, its partnership with TikTok Shop remains critical. Leveraging its tools and insights, the brand is committed to enriching Filipino dining experiences for families with affordable and nutritious meal options that resonate with the community.
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