Setting the Standard in Sports Retail: Toby’s Sports Wins Sporting Goods Retailer of the Year, Highlighting Legacy of Innovation, Growth and Unparalleled Customer Loyalty
Toby’s Sports, the largest sports retailer in the Philippines, proudly announces its win as Sports Goods Retailer of the Year — Philippines at the prestigious awards ceremonyS Retail Asia Awards 2024. This recognition follows Toby’s Sports’ 45e anniversary celebration, capping a milestone year that highlights nearly half a century of unwavering commitment to excellence in sports retail.
Since its founding in 1978, Toby’s Sports has grown into a household name, synonymous with top quality sportswear and innovation in the sports sector. This recent award underscores the brand’s enduring legacy and its pivotal role in shaping the sports and fitness landscape in the Philippines.
“For more than 45 years, Toby’s Sports has been at the forefront of promoting a culture of sports and fitness in the Philippines. We have consistently offered an extensive range of premium products from the best local and international brands, all with the aim of meeting the diverse needs of Filipino athletes and fitness enthusiasts. This commitment has cemented our reputation as the best sports retailer in the country, and we are incredibly proud to see this commitment recognized with such a prestigious award.” said Jojo Claudio, chairman and CEO of Quorum Holdings, Inc., the parent company of Toby’s Sports.
The past year has been particularly memorable for Toby’s Sports, highlighted by receiving the Gold Bagwis Award from the Department of Trade and Industry (DTI). This award recognizes companies that exemplify excellence and advocate for consumer rights, and further affirms Toby’s Sports’ commitment to delivering exceptional value and customer satisfaction.
The introduction of Toby’s ELITE loyalty program was another highlight of the year, designed to increase customer engagement and promote brand loyalty. The program launched in late 2022 and quickly gained a large membership base, which speaks volumes about its success and the trust customers place in Toby’s Sports.
In response to the increasing demand for sports and fitness equipment, Toby’s Sports has expanded both its store network and product offering. In the past three years alone, the company has opened nine new stores, including five franchises, bringing the total to 64 locations nationwide. This expansion includes a third flagship store in SM North The Block, joining existing flagship locations in Bonifacio Global City and SM Mall of Asia.
Toby’s Sports has also been instrumental in introducing and promoting new sports in the Philippines. In 2023, the retailer made notable progress in promoting Pickleball, the nation’s fastest growing sport. By introducing Pickleball products and organizing events and clinics, Toby’s Sports has made the sport more accessible and visible to the Filipino community.
On the business side, Toby’s Sports has expanded its reach to include the organization of sporting events through its new division: Toby’s EVENTS. It has already organized major events for companies such as GCash, PhilamLife and VXI. These initiatives, which cover everything from fun runs, corporate sports parties and sports clinics, aim to promote a culture of health and wellbeing within these institutions, complementing Toby’s Sports’ services for all aspects of sport.
Innovation remains a cornerstone of Toby’s Sports’ success. The e-commerce website www.tobys.com has become one of the most visited sports websites in the country. The retailer has also embraced an omnichannel strategy to deliver seamless shopping experiences both online and offline. This includes the successful implementation of a Click & Collect service, allowing customers to shop online and collect their purchases from selected Toby’s stores.
Toby’s Sports’ continued success and recent accolade at the 2024 Retail Asia Awards reflect a legacy built on excellence, innovation and a deep commitment to advancing excellence in sports retail in the Philippines. As the company looks ahead to the future, it remains committed to improving the sporting spirit of the nation, ensuring it remains at the pinnacle of the sport.
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