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DeepL, a leading innovator in Language AI, has continued its expansion with the launch of its first US-based technology hub in New York City, a move that reinforces the company’s growing footprint in the United States. This tech hub is set to drive product research, innovation, and development as the demand for DeepL’s enterprise-ready AI translation and writing tools surges among businesses in the US. Alongside this significant milestone, DeepL also announced the appointment of two seasoned executives, Sebastian Enderlein as Chief Technology Officer (CTO) and Steve Rotter as Chief Marketing Officer (CMO), both of whom are expected to bolster the company’s global strategic growth.
A Strategic Move to Meet Rising US Demand
The opening of the New York City hub is a major step forward for DeepL, which has seen rapid growth in the US market. The new office will focus on accelerating product development and innovation to further support DeepL’s rapidly expanding network of US business customers, which now includes a significant portion of the Fortune 500. These partnerships highlight the increasing reliance on AI-powered language solutions in industries ranging from customer service and legal to marketing and internal communications.
In a statement, DeepL CEO and Founder Jarek Kuytlowski said, “Launching DeepL’s first US tech hub in New York City positions us at the center of one of the largest talent pools in the market and brings us closer to our customers, including many Fortune 500 companies. This hub will drive our focus on product innovation and engineering, empowering us to deliver cutting-edge language AI solutions that help our clients scale and break down language barriers.”
DeepL is actively recruiting top talent in product development and engineering, with plans to double the size of the New York hub within the next 12 months. This expansion will ensure that DeepL remains competitive as the US becomes one of its most important markets. The US currently stands as the company’s third-largest market, showcasing the immense opportunity for growth.
New Leadership to Spearhead Growth
DeepL’s new C-suite additions, Sebastian Enderlein and Steve Rotter, each bring over a decade of leadership experience in the global tech industry. Enderlein, who has held prominent roles at companies like Uber, Salesforce, and Personio, will lead DeepL’s technological advancements, leveraging his extensive experience in managing international teams and scaling technology-driven businesses.
Rotter, an experienced marketer with a strong track record at companies such as Adobe and Motorola, will lead the company’s global marketing initiatives. He will focus on brand-building and leveraging data-driven solutions to enhance DeepL’s market engagement, particularly in the US.
“As a marketer, I’ve seen firsthand how language can make or break a business. In a world where clarity and consistency can set a brand apart, language barriers are a major obstacle to growth,” said Rotter. “I am thrilled to join DeepL where we’re helping 100,000+ global businesses better connect with their customers, expand their markets, and drive greater engagement with their brand.”
DeepL’s Industry-Leading Solutions and Global Growth
Since its inception in 2017, DeepL has emerged as a leader in the $67.9 billion language services industry, which is projected to grow to $95.3 billion by 2028. The company’s AI-powered translation tools, trusted by over 100,000 businesses globally, have become essential for international business growth, addressing critical communication challenges such as customer service, marketing, legal documentation, and internal collaboration.
In recent months, DeepL has introduced several innovations, including an industry-first smart glossary generator. This tool allows businesses to create personalized glossaries that enhance translation accuracy and consistency across multiple languages. DeepL has also expanded its glossary feature to support new languages and integrate seamlessly with popular tools like Google Workspace and Microsoft 365.
Additionally, DeepL has launched a next-generation language model (LLM), which has been lauded for outperforming competitors such as GPT-4, Google, and Microsoft in translation quality. This advanced LLM has set a new industry standard for performance, accuracy, and personalization, further solidifying DeepL’s reputation as a leader in Language AI.
Growing Recognition and Investment
DeepL’s success has not gone unnoticed. The company was recently named to Forbes’ 2024 Cloud 100 list for the second consecutive year, a recognition of its position as one of the top private cloud companies in the world. Moreover, DeepL’s global expansion has been fueled by a $300 million investment, which valued the company at $2 billion. This investment, led by Index Ventures with participation from ICONIQ Growth and Teachers’ Venture Growth, will support DeepL’s long-term growth strategy and enhance its ability to meet rising demand for AI-driven language solutions.
Conclusion
As AI continues to reshape industries globally, DeepL is well-positioned to lead the way in transforming how businesses communicate. With the opening of its New York City tech hub and the addition of experienced executives to its leadership team, DeepL is primed for continued growth in the US and beyond. With over 100,000 businesses already benefiting from its cutting-edge Language AI tools, the company’s focus on innovation and customer-centric solutions ensures it will remain at the forefront of the rapidly evolving language services market.
