Food safety expert Nuno F. Soares has released a new book titled “How to Sell Food Safety: The 3 ½ Steps That Will Vastly Increase Your Chances of Being Heard.” The book, released today, aims to revolutionize the way food safety professionals understand their roles and secure buy-in from top management and teams. It is now available for purchase at www.howtosellfoodsafety.com.
Bill Marler, a leading food safety advocate, attorney and publisher of Food safety news, writes in the foreword: “I can’t count the times food safety professionals have asked me how to get the C-suite to address food safety before an outbreak of foodborne illness – which affects hundreds destroying consumers and potentially crippling the business. Nuno’s answer is: lean on the ego. Most leaders have egos, otherwise they probably wouldn’t be leaders. The key is for a food safety professional to guide the leader’s ego and make him or her feel the need to be a food safety leader, making him or her as important to the organization as the bottom line.”
In “How to Sell Food Safety,” Soares introduces a comprehensive 3.5-step process to significantly increase food safety professionals’ ability to be heard and get the support they need. “Persuasion is the key to advocating for food safety,” Soares says. “This book helps professionals prepare for the challenging conversations where we need to ask for something!” He adds: “It’s not about us! We must articulate how what is needed aligns with the priorities of the leader and the business and elevate the role of the leader to the hero of a successful food safety story.”
Born and raised in Porto, Portugal, Nuno F. Soares is a passionate food safety professional with more than 20 years of experience. His journey began with a keen interest in science and engineering, which led him to pursue a career in food safety. Soares has a Masters in Business Administration and a Ph.D., during which he developed a new frozen fish glaze solution. His dedication to improving food safety standards earned him the title of Food Engineer Specialist from the Portuguese Engineering Professional Association in 2018.
Soares is also a prolific author and has published books, e-books and articles on food safety topics. He works exclusively to support food safety professionals and help them achieve more fulfilling careers through continuous learning, enhanced competencies and an expanded mindset.
For more information and to purchase the book, visit www.howtosellfoodsafety.com.
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