Home Finance How can I ensure that my financial planner gives me truly independent advice?

How can I ensure that my financial planner gives me truly independent advice?

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How can I ensure that my financial planner gives me truly independent advice?
Ask an advisor: 'I really want independent advice.' How can I find a CFP that is not affiliated with a brokerage?
Ask an advisor: ‘I really want independent advice.’ How can I find a CFP that is not affiliated with a brokerage?

How do I find a certified financial planner (CFP) who is not affiliated with a brokerage firm? I really want independent advice and not be sent to sell me securities. I especially want tax advice. Everyone I called turned out to be affiliated with a real estate agency.

-Anonymously

This question shows that you are definitely on the right track finding a financial advisor who puts your needs first.

There’s no surefire way to find the right match, but there are a few important filters you can use to increase your chances. (Looking for financial advice? This tool can help you match with potential advisors.)

Why CFP Certification Matters

Ask an advisor: 'I really want independent advice.' How can I find a CFP that is not affiliated with a brokerage?
Ask an advisor: ‘I really want independent advice.’ How can I find a CFP that is not affiliated with a brokerage?

Looking for one certified financial planner (CFP) professional is a fantastic starting point.

Obtaining the CFP certification is a rigorous process that requires you to complete extensive financial planning courses, pass a challenging exam, gain several years of experience, adhere to a strict code of ethics, and meet continuing education requirements .

Not all CFP professionals are independent, and some sell securities and other financial products. But no matter what, they have a significant amount of training and experience that allows them to provide better advice. (Looking for financial advice? This tool can help you match with potential advisors.)

Pay attention to compensation

One of the clearest signs of a financial advisor’s independence is his or her own compensation model.

To be clear, there is no perfect compensation model that completely eliminates all conflicts of interest. Each model has some inherent biases that can impact an advisor’s recommendations.

But there are certain compensation models designed to minimize these conflicts of interest and better align an advisor’s compensation with the goals of his or her clients. Let’s break it down.

Commission-based financial advisors

Commission-based financial advisors are paid to sell financial products. That is, when you purchase an investment or insurance product that commission-based advisors have recommended, they receive a percentage of that purchase in the form of a commission from the financial company selling that product.

And while there are plenty of good commission-based financial advisors, this does incentivize them to recommend products that pay a larger commission. And it can align their financial interests with the companies that sell these products, rather than with their customers.

Some commission advisors are affiliated with a brokerage or insurance company and recommend these products exclusively or almost exclusively. Other commission advisors are independent, meaning they can recommend products from any financial company. Either way, they get paid to sell. (Looking for financial advice? This tool can help you match with potential advisors.)

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