Home Business Introduction: Ivo Gueorguiev, co-founder, Paynetics

Introduction: Ivo Gueorguiev, co-founder, Paynetics

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Paynetics is at the forefront of embedded finance solutions, enabling businesses to integrate payments seamlessly into their products.

Paynetics is at the forefront of embedded financial solutions, allowing companies to seamlessly integrate payments into their products.

With dual regulations in both the EU and UK, Paynetics is a key member of The Payments Association in the UK and EU, Mastercard, VISA, UnionPay International, SWIFT and SEPA.

As a use-case agnostic and deep payment infrastructure provider, Paynetica offers comprehensive embedded financial solutions for B2B and B2B2C customers. These include card acceptance and issuance, checking accounts and transfers, all delivered via APIs, SDKs or full-service white labels. Our award-winning technology ensures ease of use while offering advanced digital solutions such as Apple Pay and Google Pay, based on tokenization.

Anti-money laundering, fraud monitoring and compliance are an integral part of our services. At Paynetics we ensure that products and services designed and managed by our customers comply with legal requirements and local practices. We are experts in transaction monitoring across all channels and types, with the ability to deploy advanced fraud monitoring systems and continually invest in the latest technologies to keep account holders’ money safe.

What was the inspiration behind Paynetics?

The inspiration behind Paynetics came from recognizing the transformative potential at the intersection of digitalization, mobile technology and the democratization of payments. We strongly believed in simplifying payments and ensuring a seamless, hassle-free experience for end users. Traditionally, payments have been seen as complex and the domain of banks, which inspired us to create a platform that simplifies the process.

We started by issuing and acquiring cards and gradually expanded to include bank accounts with access to SEPA and faster payments, open banking and digital mobile apps. As our product offering and the sophistication of our software grew, so did our ability to serve a wide range of partners and end users – from fintechs and enterprises to governments – all looking for next-generation payment solutions.

Who do you admire?

I admire entrepreneurs with vision and the courage to make things happen. There are millions of good ideas that never see the light of day. The execution is hard work, but that makes the difference.

Looking back, is there anything you would have done differently?

I would have worked with bold investors who supported our vision from the start. While bootstrapping has benefits, partnering with the right investors could have significantly increased our impact in the same time frame. With the right partners by our side, we could have accelerated our growth sooner and achieved even greater success.

What defines your way of doing business?

We are partnership driven; we win when our partners win. This is the cornerstone of our ethos and culture. We align our interests to ensure that we stick together through thick and thin. That’s why our churn rate is close to zero.

What advice would you give to someone starting out?

My advice for someone starting out is to prioritize building the right team from the start. Look for people who have innate talent, but also an insatiable thirst for knowledge and experience. These are the people who will continually push boundaries and drive innovation within your company.

Then it’s essential to develop a compelling vision that ignites their passion. Your team needs to feel connected to a bigger purpose, something that motivates them to go beyond. This vision should be clear, inspiring and aligned with the core values ​​of your mission.

Once you have the right people and a strong vision, you can focus on fostering their growth. Provide them with ample opportunities to pursue personal projects, explore innovative ideas, and participate in self-improvement efforts. Encourage a culture of continuous learning and development, where team members feel supported on their journey to improve their skills and broaden their horizons.

Remember, a great team is the foundation of any successful business. Investing in your people and nurturing their potential will yield significant returns for your business.


Paul Jones

Harvard alumni and former New York Times journalist. Editor of Business Matters, Britain’s leading business magazine, for over 15 years. I am also head of the automotive division of Capital Business Media and I work for clients such as Red Bull Racing, Honda, Aston Martin and Infiniti.

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