McLean, va. – Mars, Inc. David Jacobs has appointed Marketing Vice -President for Mars Food & Nutrition Noord -Amerika.
In his new role, Jacobs will supervise strategies to stimulate penetration and to accelerate growth in the rice and ready meal categories in the United States and Canada, said Mars. He will also manage strategic initiatives to stimulate value creation throughout the company, in addition to the supervision of growth plans for different Mars brands, including Ben’s original and seeds of change. Jacobs will report to Dave Dusangh, regional president of Mars Food & Nutrition Noord -America.
Before he came to Mars, Jacobs was at SC Johnson for more than 17 years, most recently as executive director, head of marketing, North -America. Prior to SC Johnson, he was at Unilever, where he worked in marketing and sales. He also spent time as a strategy adviser in Canada for Monitor Deloitte.
“We are pleased to welcome David to Mars Food & Nutrition,” said Dusangh. “His impressive background in building global leading CPG brands and leading well-performing teams perfectly matches our mission to deliver wonderful, handy and nutritious meals to meet the evolving needs of today’s consumers. His expertise makes him an exceptional addition to our leadership team, and I look forward to making innovative approaches to stimulate meaningful growth for our brands and companies. “