At the press launch of Iskaparate.com, held October 15, 2024bee Overdoughs Café at Ayala Malls Circuit, Makati, media representatives and industry partners had the opportunity to experience the platform first-hand through an interactive online purchasing demo led by a team of ConnectSys, Iskaparate‘s ecosystem provider.
The event, aimed at introducing the features and benefits of Iskaparate, was a key moment for the platform as it officially entered the digital market. The demo gave a tour of the website, including product presentation, e-commerce functionalities, And purchasing process activated with an e-gift voucher. Participants engaged with the demo through experiential navigation, accompanied by an open forum on the overall operation of the platform.
The event started with a warm video message from Iskaparate founder Joey Bermudez, sharing Iskaparate’s journey from having a community of 33 entrepreneurial moms to working with 3,000 fully vetted vendors. He emphasized, “Iskaparate.com was born during the darkest days of the COVID pandemic, when micro and small entrepreneurs lost their physical stores due to the brutal lockdowns. We then created an online platform that allows these entrepreneurs to resume their businesses.”
Attendees included a mix of media professionals and industry partners eager to see how the platform could potentially impact and transform the digital commerce landscape. micro, small and medium enterprises (MSMEs) in the Philippines.
In the modern era where a unique driving force can determine the success of an online platform, Iskaparate.com made a strong impression with its mission to empower small business owners. In her speech said DTC Promos, Inc. President and COO Marissa Dames emphasized his passionate purpose, “We share a vision to support the growth of MSMEs.”
On the other hand, Josefina Rojo-Natividad, President and COO of Iskaparate, shared the progressive growth of the platform, “Iskaparate started as B2C [platform]but now we can proudly show that our website already offers B2B activities, with groceries and personal care products. This would benefit the sellers we have, whose products cannot be sold due to competition.”
Using an e-gift card, the demo guided participants through the entire purchasing process, from selecting products to completing transactions. This hands-on demonstration allowed attendees to explore different aspects of the platform in real time. This feature of the launch provided an in-depth understanding of how the platform works from a customer perspective.
Iskaparate.com, Although it was initially aimed at supporting SMEs, it has now expanded its offering to larger companies and B2B companies. A wide range of e-commerce tools allow suppliers of all sizes to list and manage their products, handle transactions and communicate directly with consumers on a trusted, efficient platform. The team emphasized that this expansion is intended to help companies adapt to the digital age while remaining competitive in an increasingly globalized marketplace.
During the event, the core mission of Iskaparate.com was further elaborated, with the aim of empowering Filipino entrepreneurs, especially SMEs, by giving them the tools to effectively navigate the e-commerce space. By offering a multi-vendor platform that provides a level playing field, Iskaparate aims to make online sales accessible to companies that may not have the resources or expertise to set up their own e-commerce systems.
Iskaparate.com is a multi-vendor e-commerce platform initiated to help and empower micro, small and medium enterprises (MSMEs). It is now expanding to larger groups and B2B companies allowing resellers to order in bulk at wholesale prices and resell them at good margins.
For more information, visit www.iskaparate.com.
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