TikTok Shop highlights key strategies and collaborative efforts to support Philippine SMEs as they navigate the digital economy
TikTok Shop Philippines recently participated in GoNegosyo’s Online Selling Summit, reaffirming its commitment to strengthening micro, small and medium enterprises (MSMEs) across the country. Organized by GoNegosyo, the event brought together government officials, industry leaders and MSMEs to explore innovative ways to accelerate small business growth through digital tools and strategies.
With the theme ‘Digital Economy: Driving Growth, Strengthening E-commerce’, the summit highlighted the crucial role of digital platforms in helping SMEs thrive in an increasingly competitive and technology-driven economy. It provided a place for Filipino entrepreneurs to learn about the latest digital trends, tools and strategies to help them transition from survival to success.
“Digital technology is critical for our SMEs to succeed in today’s evolving business landscape. Platforms like TikTok Shop and the like create new opportunities for small entrepreneurs, giving them access to markets that were previously inaccessible,” says Joey Concepcion, founder of GoNegosyo. “Together with TikTok Shop and the rest of the digital alliance community, we want to equip MSMEs with the skills, tools and resources they need to grow their businesses and contribute to the development of a vibrant and inclusive digital economy in the Philippines .”
Franco Aligaen, Marketing Lead for TikTok Shop Philippines, joined industry experts in the panel titled “Level Up with Online Ecosystems and Platforms” where he discussed how MSMEs can use TikTok Shop’s dynamic platform to expand their reach , optimize engagement and achieve sustainable growth. .
“TikTok Shop’s mission is to empower Philippine MSMEs through social commerce,” Aligaen said. “Our platform integrates content with commerce, allowing small businesses to engage customers in a more compelling way. By turning content into revenue, we want to create a meaningful impact on the growth of local businesses.”
Empowering SMEs through digitalization
TikTok Shop supports MSMEs by providing a dynamic, integrated platform for both marketing and sales, driving business growth and community support. By leveraging features like livestream sales and affiliate marketing, MSMEs can increase their visibility and communicate directly with a national audience. These tools are crucial in helping small businesses overcome obstacles such as limited financial resources and access to markets.
Through the ACE Framework – Assortment, Content and Empowerment – TikTok Shop helps companies optimize their product offerings, create engaging content and ultimately convert interactions into sales. This approach allows MSMEs to seamlessly combine marketing and sales, driving both customer engagement and revenue growth.
Strategic partnerships for sustainable growth
To help MSMEs move beyond digital tools, TikTok Shop works with strategic partners such as the Department of Trade and Industry (DTI) and GoNegosyo, providing essential training and resources. These initiatives ensure that Philippine SMEs have access to the knowledge and skills needed to thrive in the digital economy.
Building on the success at the National MSME Summit 2024, TikTok Shop continues to work closely with GoNegosyo to promote small business growth through digital innovation. At the MSME Summit, TikTok Shop showcased its ‘Shoppertainment’ approach, which integrates engaging content with seamless commerce and has become a key strategy for MSMEs looking to reach a national audience and drive business growth.
Tackling barriers and enabling growth
TikTok Shop strives to make e-commerce accessible and effective for everyone and offers a comprehensive ecosystem that supports seamless interactions between businesses and customers.
“Our goal is to be a catalyst for small business success by creating a supportive ecosystem for MSMEs to grow and prosper. By combining digital tools with strong partnerships, we believe MSMEs can take the lead in driving economic progress in the Philippines,” said Aligaen.
TikTok Shop remains committed to providing the tools, technology and training needed to support MSMEs on their journey to sustainable growth. Through social commerce, mentorship and community engagement, TikTok Shop contributes to creating an inclusive and dynamic digital economy for all Filipino entrepreneurs.
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