Netflix and Amazon Prime Video are relatively young by TV industry standards, but are quickly becoming bigger players in sports content.
New data from Luminate shows that Amazon Prime Video and Netflix have increased their share of original sports programming among general audience streamers over the past four years. For example, Netflix will account for over 26% of programming across specific sports, teams, celebrity athletes and ‘adjacent’ sports programs between 2020 and 2024, while Amazon Prime Video will account for 19%.
Illuminate
The statistics do not include sports programming available on the ESPN+ streaming hub, nor programming available on services such as the Fox Sports 1 cable network. Luminate, part of Variety’s parent company PMC, produces data focused on original streaming films and TV shows on subscription-based streaming platforms including AMC+, Amazon Prime, Discovery+, Disney+, Hulu, Max, Netflix, Paramount+ and Peacock.
Max from Warner Bros. NBCUniversal’s Discovery and Peacock came in next with 11.5% for Max and 10.3% for Peacock.
Disney+ is listed at 5.2%, but Disney recently unveiled new access for users of the service to a broad sample of ESPN+ content – and more for those subscribers who choose to get a larger “bundle” of Disney streaming services to buy, which also includes Hulu.
The sports programming in question tends to lean toward biographical, documentary, historical and talk shows, and includes programs ranging from “Game Theory with Bomani Jones” on Max to “NFL Tailgate Takedown” on Discovery+.
The most common sports featured in the shows were football, followed by ‘multi-sport’, basketball and racing, according to Luminate’s findings.
Illuminate
You can view the full report via this link: https://luminatedata.com/reports/sports-shoulder-content/