Del Monte continues to enrich lives and feed Filipino families through his beloved products. With the launch of its Tiktokwinkel, the brand has considerably expanded its reach, achieving a 950x growth in live gross merchandise value (GMV) and resonates with a wider digital audience.
As a familiar and iconic brand, Del Monte collaborated with Tiktok Shop with the help of innovative functions such as important live stream sessions, affiliate marketing and the ACE indicator system -a framework of range, content and empowerment. These tools have effectively broadened the digital range of Del Monte and are on display its latest offers.
The strategic approach of Del Monte during the 11.11 mega campaign yielded impressive results, emphasizing the powerful impact of Tiktokwinkel. In comparison with the 10.10 campaign, the brand achieved a remarkable increase of 148% in the total GMV, with connected GMV with 76%. Affiliate live sessions experienced 212% growth and affiliate video -content grew by 44%. This performance emphasizes how Del Monte effectively used the Tiktok Shop tools to stimulate considerable growth through digital involvement.
“While we have worked out more live events with the support of the Tiktokwinkel, it was a wonderful trip for Del Monte,” said Leandro Oviedo, del Monte Ecommerce Director. “Also with Tiktok Shop we have found newer ways to excite our consumers, especially with fascinating and informative content that we publish.”
Power of shoppertainment and fascinating content
Via Tiktok Shop, Del Monte used the power of the store tendention to strengthen its digital presence, which affects more than 35,000 viewers with new product range such as dairy products and snacks. With a focus on an appeal to a younger audience, Del Monte has introduced relatable short videos, chopped useful information, elevated their online presence and making their products more accessible and attractive.
An important aspect of this approach is the innovative live stream sessions of del Monte, which have converted traditional retail experiences into real-time interactions with consumers, which stimulates a significant increase in involvement and sales. This real-time involvement has enabled the brand to create authentic connections, giving consumers a direct way to learn about Del Monte products and promote brand loyalty.
In addition, the use of Del Monte of TIGTOK Shop has improved the affiliate marketing, because collaborations with makers have promoted meaningful connections through competitions and creator questions and have expanded their digital reach.
“Through impactful content and strategic collaborations with the right influencers, we have been able to deal with our audience in a way that feels both fun and personally,” said Oviedo. “It’s not just about promoting a product; It’s about creating real connections that go beyond the screen. By going directly with consumers through live selling, we promote a deeper insight into their needs and excitement, building trust and loyalty in every step of the road. “
Empowerment through strategic campaigns and advertisements
Empowerment played a crucial role in the general digital strategy of del Monte, which stimulated consumer action through tools such as Tiktok Shop advertisements, direct platform partner shelves and various campaigns that resulted in the highest daily GMV record last May 2024.
“The remarkable success of del Monte is proof of the synergy between a brand that understands his audience and a platform that enables creativity. By using the ACE indicator system from Tiktok Shop, they have converted their offer into experiences that are deeply resonuous with Filipino families. It is a privilege to support their journey, “said Franco Aligaen, marketing leader, Tiktok Shop.
A formula for success
The journey of del Monte on the Tiktok store, reinforced by the ACE indicator system, shows the potential of combining tailor-made product offers with fascinating content and consumer-driven campaigns. In this strategic approach, Del Monte no. 13 ranked in the Food & Beverages category at the launch, which set up a new standard for success in the e-commerce space.
While del Monte is committed to enriching lives through its products and fascinating experiences, the brand is ready for further growth next to Tiktok Shop.
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